Publicis One Malaysia introduces new global marketing agency

Stan Chew (far right) with entire Performics team

(marketingmagazine.com.my) – Publicis One Malaysia today launched its global performance marketing agency, Performics, giving local market clients access to improved digital service offerings and world-class performance marketing expertise.

“Performance marketing is a strategy that is widely gaining popularity in Malaysia because of its measurable outcome. At the forefront of the industry, we are proud to have Performics levelling up the playing field for the industry and ensuring that our clients stand out above their competitors,” said Tan KienEng, Group Chief Executive of Publicis One Malaysia and Chief Executive Officer of Leo Burnett Malaysia.

With the launch, Performics’ offerings will include Planning & Insights, Analytics & Technology, Performance Content, Performance media and Performance consulting to clients.

Commenting on the launch of Performics in Malaysia, Head of Publicis One Media, Piyee Wong noted, “Performics is a global brand in performance marketing built for the relentless pursuit of results, and being connected to a global network will allow us to accelerate the pace of business accountability in our clients’ business.”

“Our objective is to be solution focused in doing what is right for clients’ business. To do that requires a new level of transparency, expertise and being platform and tech agnostic.” said Performics Malaysia’s General Manager, Stan Chew. Stan Chew brings with him 12 years of media experience from across Malaysia and China. Upon appointment, Chew’s roles in Performics include defining long-term growth strategy for the agency and ensuring quality product and people.

The brand will be serving a list of clients who are in the market demanding of more sophisticated and integrated solutions. This includes clients from diverse backgrounds including e-commerce, Travel, FMCGs, Finance, Entertainment and Electronics.

Leveraging on the global Performics network, its clients in Malaysia clients will benefit from the following advantages:

• Performics’ footprint and worldwide network
• Performance and accountability – The outcomes achieved via performance marketing will be able to improve optimisation.
• Transparency – Performance marketing is aimed at getting actions from users, and therefore outcomes achieved through this method are measurable and quantifiable.
• Strategy – Performance marketing is seen by Performics as an integral part of the media planning and buying process.
• Specialists & tools – Performics has an experienced team of specialists and works with best-in-class tools at a global level.

Among the list of notable clients being serviced by Performics are Samsung, AirAsia, Coway, Mead Johnson and AIA.

As the original performance marketing agency, Performics converts consumer intent into revenue for the world’s most admired brands. Across a global network operating in 41 countries worldwide, Performics creates connected and personalised digital experiences across paid, earned and owned media. RECMA recognised Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company.