Mindshare wins Malaysia’s only metal at the Global Smarties

Global Smarties Mindshare Thumbnail

 Global Smarties Mindshare

(marketingmagazine.com.my) – Mindshare Malaysia does Malaysia proud by bagging Malaysia’s only metal at the 2016 edition of the Global Smarties, for its ‘Haze Haze You can stay, We are enjoying the pizza today’ campaign for Pizza Hut Delivery.

Mindshare Malaysia is the only media agency in the country to be shortlisted and eventually win at the Award this year.

The MMA Smarties Awards is the global mobile marketing awards program honoring innovation, creativity, and success.  The winners were announced at the awards gala held in NYC
Cindy Chia, Managing Director, Mindshare Malaysia said, “Adaptive is not just a belief but a way of life for us at Mindshare. Pizza Hut is a brand very close to our hearts and our adaptive marketing approach helped Pizza Hut flip the natural menace ‘haze’ into a marketing catalyst and get more Malaysians to order pizzas staying at home itself. One of our adaptive campaigns, we have done in 2016
Merrill Pereyra, COO, QSR brands said “Pizza Hut, being the market leader brand in Malaysia wanted to deliver the experience of great pizza’s delivered at the comfort of your home during haze. This adaptive marketing approach helped us break through the clutter and draw efficient ROI on our investments

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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