Prudential, HSBC, Unilever, Themed Attractions & Resorts and TNB power up APPIES! 

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( – Five more top marketers have joined to charge up APPIES Malaysia’s judging panel … 

FIONA LIAO Chief Brand Officer Prudential Assurance Malaysia

FIONA LIAO – Chief Brand Officer, Prudential Assurance Malaysia

As Chief Brand Officer for Prudential Assurance Malaysia Berhad, Fiona Liao has scored many firsts and has led her team to numerous local and regional marketing award wins, including the 2010 Gold Effie award for Prudential’s PRUmy child campaign. Her achievements include recognition at the 2013 World Marketing Summit where she was listed as one of the 50 Most Talented CMOs. A regular guest speaker at local and regional conferences, Fiona has served as a jury for various industry awards such as Malaysia Effie, Campaign Asia-Pacific Agency of the Year Awards and Malaysia PR Awards.

ABDUL SANI ABDUL MURAD Head of Marketing HSBC MalaysiaABDUL SANI ABDUL MURAD – Head of Marketing, HSBC Malaysia

Sani Murad, Head of Marketing at HSBC Malaysia, has been leading a team of marketing professionals at HSBC, HSBC Amanah and HSBC Amanah Takaful for almost eight years. He was previously in FMCG marketing for over 10 years and served in senior marketing roles at Unilever Malaysia and Thailand. Sani remains a branding stalwart in the Malaysian financial services industry till today.

VINCENT CHONG Marketing Director Unilever Malaysia

VINCENT CHONG – Marketing Director, Unilever Malaysia

Marketing Director of Unilever Malaysia Vincent Chong is a man who knows all about winning marketing campaigns, having been on the forefront of so many such successes. In a content marketing coup last year, during the launch of a 4-part webisode and music video for the CLEAR brand, he said, “The message of the brand is that if you’re not projecting your true and best self, you won’t get the recognition you deserve. If you watch the series, you will find this message relayed in a touching and entertaining way.”

PHILIP WHITTAKER Group Chief Marketing Officer Themed Attractions Resorts

PHILIP WHITTAKER – Group Chief Marketing Officer, Themed Attractions & Resorts

Philip Whittaker is loving what he is doing as the Group Chief Marketing Officer of Themed Attractions Resorts & Hotels Sdn. Bhd. He has over 20 years’ experience in sports and entertainment marketing, working with leading international brands. Philip has held senior marketing and commercial positions with Themed Attractions and Resorts, Warner Village Theme Parks, Warner Bros., Consumer Products and the Goodwill Games, along with successfully establishing his own marketing agencies. 

NIRINDER SINGH JOHL GM Strategic Communications Tenaga Nasional Berhad

NIRINDER SINGH JOHL – GM, Strategic Communications Tenaga Nasional Berhad

Nirinder Singh Johl is General Manager for Strategic Communications at Tenaga Nasional Berhad. He has over 30 years of experience in the electricity utility industry, mainly in the distribution, energy ventures and corporate communications division. Nirin has spoken at various local and international forums, specifically on Utility Relationship Management (URM) and Utility Marketing. His division in TNB is entrusted to manage all areas of communication to propel Tenaga Nasional Berhad as the Domestic Dominant & Regional Champion utility company in Asia. 

Led by Chief Judge of APPIES Malaysia 2016, Adam Wee Abdullah, Group CMO for the 
CIMB Banking Group, entries will be judged by a panel of 20 top marketing leaders.  
• 36 latest Marketing Case-Studies – like a 2-Day MBA MasterClass 
• 20 marketing leaders as Judges – Who’s Who in Malaysian marketing 
• 5 top-notch Keynote Speakers – Celcom, Coca-Cola, IBM AsiaPac, Unilever Asia, Astro 

All entries are to be submitted to [email protected] via file transfer protocol (FTP) by 31 March 2016. 

Participants can download the Entry Kit here APPIES Malaysia 2016  


appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.




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