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PLUS appoints MediaCom as its media agency
13 May
PLUS Malaysia has appointed MediaCom as its media agency following a multi-agency pitch process.
The team at MediaCom will be responsible for leading the development of strategic communication planning, media planning and buying.
Commenting on the partnership, Christine Liew, Chief Commercial Officer, PLUS Malaysia said, “It is in our brand’s DNA to Champion Road Safety on our expressways. PLUS Malaysia’s conviction in doing so needs to be coherently and clearly communicated to all our customers and stakeholders.
“They need to know that we will take good care of them, every single step of the way”
According to Saurabh Chandrashekhar, General Manager for MediaCom, “MediaCom is ready to hit the road running and feels privileged to partner with an iconic Malaysian brand with a rich heritage.
“With PLUS we share a growth mindset and are looking forward to applying the best mix of our people and tools around strategy, planning and bring to life some great executions that drive PLUS forward”.
The appointment comes on the heels of several big initiatives undertaken by PLUS to demonstrate its commitment to the safety and care of its consumers.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
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Campaign entries must have run between June 2024 to May 2025
