PLUS Malaysia has appointed MediaCom as its media agency following a multi-agency pitch process.
The team at MediaCom will be responsible for leading the development of strategic communication planning, media planning and buying.
Commenting on the partnership, Christine Liew, Chief Commercial Officer, PLUS Malaysia said, “It is in our brand’s DNA to Champion Road Safety on our expressways. PLUS Malaysia’s conviction in doing so needs to be coherently and clearly communicated to all our customers and stakeholders.
“They need to know that we will take good care of them, every single step of the way”
According to Saurabh Chandrashekhar, General Manager for MediaCom, “MediaCom is ready to hit the road running and feels privileged to partner with an iconic Malaysian brand with a rich heritage.
“With PLUS we share a growth mindset and are looking forward to applying the best mix of our people and tools around strategy, planning and bring to life some great executions that drive PLUS forward”.
The appointment comes on the heels of several big initiatives undertaken by PLUS to demonstrate its commitment to the safety and care of its consumers.
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