OldTown appoints Zeno Malaysia as its social media and creative agency - MARKETING Magazine Asia

OldTown appoints Zeno Malaysia as its social media and creative agency

OldTown F&B Segment has appointed Zeno Malaysia as its social
media and creative agency for 2020 as they celebrate 15 years of being Malaysia’s largest halal-certified kopitiam franchise.

The partnership kicked off on a strong note with the introduction of Oldtown’s latest tagline, ‘Kopi Dulu, Makan Dulu’. As part of the brand’s aspiration to champion Malaysian food the Malaysian way, this tagline was introduced to showcase how Oldtown welcomes Malaysians from various backgrounds to come together and enjoy delicious local coffee as well as other local cuisine.

Clarence Leon D’Silva, Chief Operating Officer of Kopitiam Asia Pacific Sdn. Bhd. said: “We are undoubtedly excited to work closely with Zeno Malaysia to continue bringing authentic experiences to our customers across this nation. With over 15 years of serving Malaysians delicious halal local food and beverages, it lies with our core belief that every Malaysian deserves to enjoy good and familiar food, and we are confident that our latest tagline, ‘Kopi Dulu, Makan Dulu’ will showcase our commitment to continue championing Malaysian food.”

Amanda Leong, General Manager of Zeno Malaysia said: “We are truly delighted to partner with Oldtown, Malaysia’s number one local restaurant chain. For Zeno Malaysia, this is an excellent opportunity to support Oldtown’s aspirations to continuously bring high quality local food and
beverage choices to consumers.”

Zeno Malaysia will be tasked to develop the messaging communications, social content execution as well as coming up with new and exciting ways to ensure that the franchise continues to be a brand that is relatable to Malaysians. To achieve this, the agency will also be working closely together with its brand partners.

Apart from the introduction of the ‘Kopi Dulu, Makan Dulu’ tagline, Oldtown also recently launched the Golden Feasts campaign. In partnership with Zeno Malaysia, this campaign gave Malaysians the opportunity to dine like an emperor through a variety of great deals, including unique dishes that features its Golden Salted Yolk Sauce.

This gave the brand a new mission of showing Malaysians that they will continue to ensure their customers keep on coming back for good drinks and meals, which is what the brand stands for.

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