Singapore’s National Crime Prevention Council has appointed Ogilvy Singapore for an integrated campaign to educate people about scams.
Ogilvy’s mandate includes an integrated campaign with creative, social, events and out of home. Ogilvy will also be in charge of NCPC’s social media channels for the campaign period of six months.
Ogilvy Singapore executive group director Mitchell Tan said: “We are given the vital task of raising awareness and educating Singaporeans to be vigilant against scams. To do that, we need to convince everyone that we are all vulnerable to scams – it is not limited to only certain groups of individuals.
“By tapping into behavioural science and consumer insights, we want to deliver effective social engagements that not only aims to raise awareness, but also change people’s behaviour”R
The National Crime Prevention Council (NCPC) is a non-profit organisation that raises public awareness and concern about crime and comprises representatives from the commercial and public sectors as well as the Singapore Police Force.
Previous campaigns from the Singapore Police Force and the NCPC include the ‘Shop Theft is a Crime’ music video and ‘Be the Poser in the Poster’ that encouraged people to participate in re-enactments of crime-related posters.