NST unveils its first English e-magazine

L.E.T

(marketingmagazine.com.my) – By: Malati Siniah

Following up from its successful introduction of four Bahasa e-magazines within the group, The New Straits Times Press (Malaysia) Berhad (NSTP) has launched its first English e-magazine, L.E.T, targeted at Malaysia’s urban socialites.

LET feature

L.E.T which stands for Lifestyle, Entertainment & Travel, will feature notable personalities, luxury brands, local and foreign talents in the entertainment industry and travel destinations mainly to high society travellers.

Speaking to MARKETING a representative from the publication shared that the L.E.T is targeted at men and women aged 20 years and above a niche group of young urban socialites.

The publication will provide advertisers with native advertising, product placement, listing fee, video ads and clickable link to website. It also offers advertisers e-commerce capability via collaboration with its CJ Wow Shop and other possible external parties.

So far, Buena Vista Columbia Tristar Films (Malaysia) has come on board as an advertiser for the publication.

L.E.T is available for monthly for free and is available for download on Google Play Store and the Apple App store.

NST’s other e-magazines, include Zon Interaktif Persona (ZIP),Tech Kingdom, Speed & Wheels (S&W) and Dhiya, which are all in Bahasa Malaysia.


HANDO speaker

WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.

Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.

Speakers with digital domain expertise:

Hando Sinisalu, CEO at Best Marketing International
Xaviera Ringeling, CEO at ContentChefs
Mathias Ihle, Founder & CEO at Makai Europe
Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions

Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Each case study follows the same format:

 Market Background
 The Challenge
 The Brief
 Creative/Media solution
 Results
 Key Takeaways
 Opinions/Discussion

Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm

Book your seats early: call Ruby on 03-77262588 or email [email protected]

Details: http://best-marketing.eu/events/my

This event is HRDF-Claimable!


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene