(marketingmagazine.com.my) – By: Malati Siniah
Following up from its successful introduction of four Bahasa e-magazines within the group, The New Straits Times Press (Malaysia) Berhad (NSTP) has launched its first English e-magazine, L.E.T, targeted at Malaysia’s urban socialites.
L.E.T which stands for Lifestyle, Entertainment & Travel, will feature notable personalities, luxury brands, local and foreign talents in the entertainment industry and travel destinations mainly to high society travellers.
Speaking to MARKETING a representative from the publication shared that the L.E.T is targeted at men and women aged 20 years and above a niche group of young urban socialites.
The publication will provide advertisers with native advertising, product placement, listing fee, video ads and clickable link to website. It also offers advertisers e-commerce capability via collaboration with its CJ Wow Shop and other possible external parties.
So far, Buena Vista Columbia Tristar Films (Malaysia) has come on board as an advertiser for the publication.
L.E.T is available for monthly for free and is available for download on Google Play Store and the Apple App store.
NST’s other e-magazines, include Zon Interaktif Persona (ZIP),Tech Kingdom, Speed & Wheels (S&W) and Dhiya, which are all in Bahasa Malaysia.
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For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
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Speakers with digital domain expertise:
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Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm
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