No more Hip Chat and Stride, Slack rules

Slack triumphs as Atlassian discontinues its two competing products

HipChat, the workplace app that was dethroned by Slack is being discontinued.

Alongside this Atlassian’s own HipChat replacement, Stride will also be put to pasture.

News of the discontinuation came from Slack CEO Steward Butterfield who said that Slack is purchasing the IP for both products to better support those users who choose to migrate to its platform.

He also said that Atlassian will make a small but important investment in Slack pre-IPO, perhaps a better move than trying to compete with it.

Atlassian product management vice president Joff Redfern confirmed the news in a blog post saying that it was the best way forward with Atlassian’s own employees told to move over to using Slack.

Stride and HipChat’s last day will be February 15th 2019 so users of those platforms need to make a switch.
This development is unlikely to impact Atlassian’s other products like Bitbucket and Jira.

Hipchat was launched in beta form back in 2009, long before Slack’s debut in 2013. It mostly ruled its space in the time in between, leading Atlassian to acquire it in March of 2012.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW