New key appointments at Celcom including Kamal Khalid as chief corporate and transformation officer

Celcom has announced the appointment of several key leadership positions, including Kamal Khalid who will be joining Celcom Axiata this February as chief corporate and transformation officer.

Kamal will be providing leadership to the various corporate functions including legal, regulatory, societal development, sustainability, enterprise data governance and program management. 

Previously, Kamal was Group MD for Media Prima until March of last year and prior to that, was the head of communications for the then Prime Minister. Kamal’s career began in Bumiputra Merchant Bankers and after which he worked in various companies involved in technology and venture financing before joining the Kuala Lumpur Stock Exchange (now Bursa Malaysia) in July 1998.

Other appointments include Afizulazha Abdullah as Celcom’s Chief Operating Officer (Technology), tasked to provide overall leadership across the various technology functions and Pravind Menon who was appointed as Head of Risk and Compliance on 4 January 2021.

“Today’s announcement reflects Celcom’s continuous determination to bring the best talent locally and internationally, driving towards becoming a high-performing digital company that focuses on building a sustainable revenue and market share growth, while keeping the needs of the people close to heart,” Executive Officer of Celcom Axiata Berhad, Idham Nawawi said.

“Amid the challenges of the pandemic, our digitalisation and transformation journey for all aspects of the business adopts the best practices of governance and compliance, enhancing our cyber security systems and always protecting customers’ data.”


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene