In her new role, Dashika will support the Brand and Strategic Partnerships Department under the Digital Investments Division and report directly to Chief Marketing Officer and Head of Digital Investments Division, Raymond Siva.
“As part of MDEC’s ‘Reinvent’ – a strategic change management exercise that was recently launched to inculcate a high-performing and high-impact organisation, the agency continues to build capabilities internally and identify the right skills for managerial roles, to ensure optimal performance of our departments,” said CEO of MDEC, Surina Shukri. “As MDEC enables Malaysia to achieve its vision of a people-first society in the age of 4IR technology, leading to shared prosperity for all or Malaysia 5.0, MDEC ourselves must be equipped with the right talents– globally competitive talents.”
MDEC recently introduced the Input, Output, Outcome & Impact (IOOI) Valuation Metrics in its planning process which aims to guide resource allocation and utilisation while effectively measuring the organisation’s socio-economic contribution to society.
“At MDEC we practice a continuous-learning mindset, enabling us to successfully drive high impact digital outreach for the society and economy,” Raymond said. “Dashika brings 16 years of public and private sector experience spanning international and local organisations with her, and I am sure she will be an inspiration to the exceptional talents we currently have.”
Prior to joining MDEC, Dashika was the head of communications for Microsoft Malaysia where she managed corporate strategy, championed brand advocacy, internal advisory, and built media relationships and philanthropies plans.
Before joining Microsoft, she was at Malaysia’s largest financial investment institution, Kenanga Investment Bank where her responsibilities included brand management, marketing, digital communications and investor relations.
Her extensive experiences have allowed her to become an expert at designing campaigns to stakeholder management and execution and leading community engagement work by partnering with the stakeholders globally.
“It is an honour to be able to serve the nation, under the strong leadership MDEC has today,” Dashika said. “I am driven by a passion to help bridge the digital divide through transformative mindsets, innovation and inclusivity and I look forward to leveraging my experience to bring positive impact to those who can benefit with digital enablement and intervention most.”
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