Dashika Gnaneswaran appointed as head of newsroom for MDEC - MARKETING Magazine Asia


Dashika Gnaneswaran appointed as head of newsroom for MDEC

MTM'21

Following up on our previous article, The Malaysia Digital Economy Corporation (MDEC) officially announced today the appointment of Dashika Gnaneswaran as Senior Manager, Newsroom. 

In her new role, Dashika will support the Brand and Strategic Partnerships Department under the Digital Investments Division and report directly to Chief Marketing Officer and Head of Digital Investments Division,  Raymond Siva. 

As part of MDEC’s ‘Reinvent’ – a strategic change management exercise that was recently launched  to inculcate a high-performing and high-impact organisation, the agency continues to build  capabilities internally and identify the right skills for managerial roles, to ensure optimal  performance of our departments,” said CEO of MDEC, Surina Shukri. “As MDEC enables Malaysia to achieve its vision of a people-first  society in the age of 4IR technology, leading to shared prosperity for all or Malaysia 5.0, MDEC ourselves must be equipped with the right talents– globally competitive talents.” 

MDEC recently introduced the Input, Output, Outcome & Impact  (IOOI) Valuation Metrics in its planning process which aims to guide resource allocation and utilisation while effectively measuring the organisation’s socio-economic contribution to society. 

“At MDEC we practice a continuous-learning mindset, enabling us to successfully drive high impact  digital outreach for the society and economy,” Raymond said. “Dashika brings 16 years of public and private sector experience spanning international and local organisations with her, and I am sure she will be an inspiration to the exceptional talents we currently have.” 

Prior to joining MDEC, Dashika was the head of communications for Microsoft Malaysia where she managed corporate strategy, championed brand advocacy, internal advisory, and built media relationships and philanthropies plans. 

Before joining Microsoft, she was at Malaysia’s largest financial investment institution, Kenanga Investment Bank where her  responsibilities included brand management, marketing, digital communications and investor  relations.  

Her extensive experiences have allowed her to become an expert at designing campaigns to stakeholder management and execution and leading community engagement work by partnering with the stakeholders globally. 

“It is an honour to be able to serve the nation, under the strong leadership MDEC has today,” Dashika said. “I am  driven by a passion to help bridge the digital divide through transformative mindsets, innovation and inclusivity and I look forward to leveraging my experience to bring positive impact to those who can  benefit with digital enablement and intervention most.”

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