Dashika Gnaneswaran appointed as head of newsroom for MDEC


Following up on our previous article, The Malaysia Digital Economy Corporation (MDEC) officially announced today the appointment of Dashika Gnaneswaran as Senior Manager, Newsroom. 

In her new role, Dashika will support the Brand and Strategic Partnerships Department under the Digital Investments Division and report directly to Chief Marketing Officer and Head of Digital Investments Division,  Raymond Siva. 

As part of MDEC’s ‘Reinvent’ – a strategic change management exercise that was recently launched  to inculcate a high-performing and high-impact organisation, the agency continues to build  capabilities internally and identify the right skills for managerial roles, to ensure optimal  performance of our departments,” said CEO of MDEC, Surina Shukri. “As MDEC enables Malaysia to achieve its vision of a people-first  society in the age of 4IR technology, leading to shared prosperity for all or Malaysia 5.0, MDEC ourselves must be equipped with the right talents– globally competitive talents.” 

MDEC recently introduced the Input, Output, Outcome & Impact  (IOOI) Valuation Metrics in its planning process which aims to guide resource allocation and utilisation while effectively measuring the organisation’s socio-economic contribution to society. 

“At MDEC we practice a continuous-learning mindset, enabling us to successfully drive high impact  digital outreach for the society and economy,” Raymond said. “Dashika brings 16 years of public and private sector experience spanning international and local organisations with her, and I am sure she will be an inspiration to the exceptional talents we currently have.” 

Prior to joining MDEC, Dashika was the head of communications for Microsoft Malaysia where she managed corporate strategy, championed brand advocacy, internal advisory, and built media relationships and philanthropies plans. 

Before joining Microsoft, she was at Malaysia’s largest financial investment institution, Kenanga Investment Bank where her  responsibilities included brand management, marketing, digital communications and investor  relations.  

Her extensive experiences have allowed her to become an expert at designing campaigns to stakeholder management and execution and leading community engagement work by partnering with the stakeholders globally. 

“It is an honour to be able to serve the nation, under the strong leadership MDEC has today,” Dashika said. “I am  driven by a passion to help bridge the digital divide through transformative mindsets, innovation and inclusivity and I look forward to leveraging my experience to bring positive impact to those who can  benefit with digital enablement and intervention most.”

Related news:

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene