Datuk Kamal to lead Media Prima into its new phase

Following the announcement from Media Prima Berhad Datuk Kamal Khalid the current CEO of Media Prima TV Networks (MPTN) has taken on the role of Group Chief Operating Officer (and Group Managing Director-Designate) of the media group effective next month.

He succeeds Datuk Seri Amrin Awaluddin who will still remain on the board, however, will be redesignated to Executive Director.

Datuk Kamal has been with the group for over 10 years and played a key role in MPTN’s digital transformation and business expansion initiatives. Prior to joining Media Prima, he had served as Head of the Communications Unit in the Prime Minister’s Office from 2003 to 2009. He had also worked in the financial services sector gaining experience in banking and private equity financing.

Media Prima had earlier in May shared with the financial community a key transformation roadmap aimed at reinventing Media Prima into a digital first commerce company. The roadmap will benefit the Group given the changes in media consumption amongst consumers and challenges faced by media industry as a whole.

Commenting on his decision to step down, Dato’ Sri Amrin said, “It was indeed a difficult decision on my part, having been with this media conglomerate for many years but I believe the time is right to pave the way for a new leadership team to follow through on our business transformation initiatives.

“It has been an honour and a privilege to be given the opportunity to work with the esteemed board and colleagues all of whom have contributed immensely to Media Prima’s success. I would like to thank them for their immeasurable commitment and support throughout all these years and I am pleased to leave Media Prima knowing it has a strong management team to continue with its transformation.”

Other changes at the company include Puan Farnida Ngah being appointed as the group’s Chief Financial Officer replacing Encik Mohamad Ariff. She is currently the Group General Manager, Group Finance and Secretarial overseeing the functions of Group Finance, Treasury, Corporate Finance and Company Secretary.

Check out our interview with the man himself in our HAMBUSHED series with Datuk Kamal. Click here


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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