Here are the top 10 YouTube Ads people chose to watch for January-June 2017 in Malaysia.
A third of the entries are related to Hari Raya and Chinese New Year.
TNB’s Hari Raya ad in particular took the crown with its light-hearted tale of foiled ‘balik kampung’ plans.
Long-form ads still dominate the list, with nine out of ten of the videos going beyond the traditional 30-seconds TV ad duration.
The format allows brands to tell compelling stories behind their products, such as McDonald’s video highlighting the steps their suppliers go through to ensure each meal served is of high quality.
Brands are also seen to be focusing on telling stories that resonate as their messaging priority.
Tenaga Nasional Berhad
Iklan Raya TNB 2017 – Dugaan Raya Aida – #DugaanRaya
https://www.youtube.com/watch?v=nFhh6qQ2ub4
KFC Kaki Unite: Finger Licker
https://www.youtube.com/watch?v=Yv7pCjS_UTw&ab_channel=KFCMalaysia
MyEG 莫忘初衷 – A Chinese New Year 2017 short film by MyEG
https://www.youtube.com/watch?v=oIqJlYMXJy0
McDonald’s Episod 1 – Kenali pembekal McDonald’s Malaysia
https://www.youtube.com/watch?v=xTFBoITJeAw
Hyundai Malaysia Love-Struck : Episode 2
https://www.youtube.com/watch?v=yxqSqUxuytQ
BEST OF GLOBAL DIGITAL MARKETING Conference 2017
For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa
Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…
Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?
The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Date: 14 August, 2017 (Thursday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 8.30am – 5.00pm
Book your seats early! Call Ruby on 03-77262588 or [email protected]
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
