Mindshare Malaysia Wins Digital Mandate for Telenor’s Digi

Mindsharess(Marketingmagazine.com.my) – Mindshare, the global media agency network part of WPP, has been appointed in Malaysia as the Digital agency for Digi.

Digi is a leading telecommunications company in Malaysia and part of global telco giant Telenor. The appointment of Mindshare Malaysia covers the full suite of Digital services.

The account was won by Mindshare Malaysia following a 3 week real-life campaign to compare digital performance and capabilities across agencies. This win comes within 3 months of being appointed the partner for traditional media and comes on the back of pitching a proprietary dynamic marketing framework for Digi.

The appointment is effective 1st April 2016.

Varun Channa, Managing Director of Mindshare Malaysia commented on the appointment:

“The appointment adds to the winning streak for Mindshare in paid, owned and earned digital assignments over the past few months. For the fast-moving telco industry, digital plays the most pivotal role in achieving their business goals, and so we are privileged to have been selected by Digi as their digital partner.”

Junaid Muhammad, Digi’s Head of eBusiness said :
We look forward to working with MindShare Malaysia in driving our business ahead of our competition to realize Digi’s ambition of becoming our customers’ favourite partner in digital life,”

 

appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.

APPIESMALAYSIA2016Full

 

 


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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