(Marketingmagazine.com.my) – Mindshare, the global media agency network part of WPP, has been appointed in Malaysia as the Digital agency for Digi.
Digi is a leading telecommunications company in Malaysia and part of global telco giant Telenor. The appointment of Mindshare Malaysia covers the full suite of Digital services.
The account was won by Mindshare Malaysia following a 3 week real-life campaign to compare digital performance and capabilities across agencies. This win comes within 3 months of being appointed the partner for traditional media and comes on the back of pitching a proprietary dynamic marketing framework for Digi.
The appointment is effective 1st April 2016.
Varun Channa, Managing Director of Mindshare Malaysia commented on the appointment:
“The appointment adds to the winning streak for Mindshare in paid, owned and earned digital assignments over the past few months. For the fast-moving telco industry, digital plays the most pivotal role in achieving their business goals, and so we are privileged to have been selected by Digi as their digital partner.”
Junaid Muhammad, Digi’s Head of eBusiness said :
We look forward to working with MindShare Malaysia in driving our business ahead of our competition to realize Digi’s ambition of becoming our customers’ favourite partner in digital life,”
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