Maybank’s Hari Raya video is a force of good

Maybank ad

It’s always nice to give something back to society. Taking a break from one’s hectic schedule to perform some good deeds can go a long way.

Indeed, if we make compassion our currency, our nation will prosper.

One exemplary Malaysian who upholds the values of giving beyond her means is Puan Masliza bt Abu Bakar, fondly known as Ummu.

As a former mortician, Ummu used to care for the bodies of the deceased in her community before they were laid to rest. An ill-fated incident that left a child parent-less birthed her calling to open an orphanage.

The support she receives from her family and members of the local community lightens Ummu’s burden as she cares for the orphans and her nine children with pure love and devotion.

Ummu’s story is told in Maybank’s latest MYStories video, released in conjunction with Hari Raya 2019 to spread the message of how the force of good can make an impact in society.

“The MYStories video series is one that we hold dear, as it highlights values that we believe ring true in all our lives – compassion, generosity and commitment.

The beautiful thing about the art of giving is that it is not limited to just money, but also time, energy and knowledge,” said Datuk Abdul Farid Alias, Group President and CEO of Maybank.

“Every day, we see kind souls caring for the needy with what little they have, all to bring love and joy to others. Ummu is one such individual, and we are honoured to be able to highlight her cause via our MYStories series,” he said.

This Raya season, the Maybank MYStories campaign continues its journey to encourage acts of charity and good will, no matter how big or small, as a lifestyle that emulates the true Malaysian spirit.

Maybank has made it easier for Malaysians to donate their time, money or goods through the MaybankHeart platform.

At the end of the day, if we make compassion our currency, our nation will prosper.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene