Malaysians slam blogger Hanis Zalikha for claiming her beauty product cuts appetite

Local entrepreneur Hanis Zalikha is feeling the heat from social media users after several people raised doubts about one of her products.

In an Instagram post, the Cakenis managing director claimed that her latest offering, known as the Cakenis Petite Oil, could act as an appetite suppressant in addition to reducing the appearance of stretch marks.

Several Twitter users immediately questioned the science behind such a claim and a few of them even tagged popular UK-based trainee surgeon Dr Nur Amalina Che Bakri to seek her opinion.

Others slammed Hanis for allegedly exploiting her large online following by selling them as an overpriced item with dubious benefits.

“Sapu minyak kat kulit lepastu boleh kawal nafsu makan?” What is the science behind this? @DrAmalinaBakri

View image on Twitter

Dr Nur Amalina later responded on Twitter saying there was no strong evidence to support a link between weight loss management and the usage of essential oils, adding that most of the research had been conducted on animals and not humans.

Essential oils may have function in weight loss “management’ (indirect effect) but the evidence is weak and limited. Studies were done mostly in vitro or animals – not on humans.

A post on the official Cakenis Instagram later clarified that the essential oil was never meant to be a weight-loss tool by itself and reiterated that it only helps to curb food cravings, though it did not go into further detail about how it was meant to do so.

“Cakenis Petite Oil is not a weight-loss tool on its own, and it can never be.

“The three main active ingredients (peppermint, lavender, rosa seed oil) only help manage your cravings (which must, of course, come with healthy eating) and reduce the appearance of stretch marks.

“If you’re new to essential oils, there are plenty of studies and research that weigh the effectiveness and possible risks you can look into, and decide for yourself if it’s something you want to adopt in your lifestyle,” read the post.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene