(Marketingmagazine.com.my) – Brand Alliance, through its brand leadership platform Influential Brands released this year’s top 2016 brand for Malaysia’s GenY’s (21-31 year olds)
To determine Malaysia’s Gen Y’s Top Brands, a partnership was formed with Open University Malaysia Business School (OUM) to conduct both face-to- face and online surveys in the local language.
More than 50 categories, including Online Marketplace, Food and Beverage (F&B) and Fast-Moving Consumer Goods (FMCG), to Electronics and Beauty & Wellness were covered.
Brand Alliance studied and analysed the responses from more than 6,000 Gen Y consumers across Asia.
In general, for Malaysian Gen Ys, value and product quality were almost as important as brand names and their associated images.
Made in Malaysia products and home-grown Malaysia brands are significant in the lifestyles of majority of respondents.
This trend is consistently reflected in Malaysian Gen Ys’ selection across multiple categories; from their choice of car, restaurants to daily consumables such as coffee and biscuits.
Associate Prof Dr Zorah Abu Kassim of OUM Business School said the findings showed that Malaysian Gen Ys were familiar with Made in Malaysia products and home-grown Malaysia brands, as they were widely available in the country.
She added that many younger consumers were aware and familiar with these home-grown brands or Made in Malaysia products as many of these products enjoy good coverage and advertising in the local media.
This further indicates that local brands have a prominent presence in local supermarkets, hyper-malls and retail outlets in the country.
Check out the full list of the brands that are top of the minds of every Malaysian GenY’s below:
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