(marketingmagazine.com.my) – According to a news report from the 4As, the creative marketplace is going through a ‘Revolution’, not Evolution. There is clear danger that unless communications agency leaders respond in a proactive and agile way, they will be left behind.
To address this changing tide where the mass market has been replaced by multiple micro markets and the long tail of choice, the 4As is organising a one day C-level leadership summit headlined “Lead your Agency’s Reinvention” jointly with the Berlin School of Creative Leadership on 14 July.
“Maintaining share of voice and incessantly reminding consumers of the unique selling proposition of products and services are now past tense approaches that have lost their appeal in today’s fiercely competitive market.”
The 4As is the first marketing communications association in the ASEAN region to organise this summit, co-funded by the Astro group, with the aim of providing industry guidance and leadership.
“Delegates from local and regional markets will benefit from top-notch global creative business leaders who have delivered positive results for the stakeholders,” says Khairudin, CEO of 4As Malaysia. “They will also be armed with revitalised strategic thinking to help reinvent their companies in an environment that continues to advance and change rapidly. It is also a unique opportunity to meet, network and collaborate with industry peers from around our region.”
Jamshid Alamuti, Managing Director of the Berlin School of Creative Leadership
Stuart Hardy, Executive Education Faculty Director of the Berlin School of Creative Leadership
Speakers at the summit are Jamshid Alamuti, Managing Director of the Berlin School of Creative Leadership and Stuart Hardy, Executive Education Faculty Director of the Berlin School of Creative Leadership.
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WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm
Book your seats early: call Ruby on 03-77262588 or email firstname.lastname@example.org
This event is HRDF-Claimable!