4As leads reinvention of agencies.


(marketingmagazine.com.my) – According to a news report from the 4As, the creative marketplace is going through a ‘Revolution’, not Evolution. There is clear danger that unless communications agency leaders respond in a proactive and agile way, they will be left behind.

To address this changing tide where the mass market has been replaced by multiple micro markets and the long tail of choice, the 4As is organising a one day C-level leadership summit headlined “Lead your Agency’s Reinvention” jointly with the Berlin School of Creative Leadership on 14 July.

“Maintaining share of voice and incessantly reminding consumers of the unique selling proposition of products and services are now past tense approaches that have lost their appeal in today’s fiercely competitive market.”

The 4As is the first marketing communications association in the ASEAN region to organise this summit, co-funded by the Astro group, with the aim of providing industry guidance and leadership.

“Delegates from local and regional markets will benefit from top-notch global creative business leaders who have delivered positive results for the stakeholders,” says Khairudin, CEO of 4As Malaysia. “They will also be armed with revitalised strategic thinking to help reinvent their companies in an environment that continues to advance and change rapidly. It is also a unique opportunity to meet, network and collaborate with industry peers from around our region.”

Jamshid Alamuti

Jamshid Alamuti, Managing Director of the Berlin School of Creative Leadership

Stuart Hardy

Stuart Hardy, Executive Education Faculty Director of the Berlin School of Creative Leadership

Speakers at the summit are Jamshid Alamuti, Managing Director of the Berlin School of Creative Leadership and Stuart Hardy, Executive Education Faculty Director of the Berlin School of Creative Leadership.

Contact Kandesh on 603-7660 8535, [email protected]

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