Create gripping content for TV and your next viral campaign


Hando( – If content marketing is at the heart of your marketing strategy then you will have plenty to learn from Hando Sinisalu at next month’s Best of Global Digital Marketing, content marketing special.

No stranger to the content game Hando, founder and CEO of Best Marketing International, is a reputable marketing journalist and researcher who has produced The Best of Global Digital Marketing Show and editor of IAB Europe´s Digital Advertising Yearbook DAY 2013. Having produced and managed over 200 conferences in 24 countries, he has experience in both content creation and event/business management.

Delegates attending the conference, taking place at Eastin Hotel, PJ on the 19th July will hear Hando’s talk on the best examples of content marketing and the issue of ad blocking.

During his hour and a half sharing session of the best content marketing case studies, Hando will highlight various examples which worked across both traditional platforms such at television and on social media.

Among the case studies discussed include the viral ‘Will it blend’ campaign by Blendtec, racking up millions of views for each video posted, find out how Blendtec succeeded in bringing a common household item into the digital age,

Other case studies in his session include Dell’s “Take it Easy” campaign targeted towards its B2B customers and Yaskawa Electric Corporation’s award-winning “Yaskawa Bushido Project”

Highlighting BBC’s brilliant content development through its award-winning TV Crime Drama, in his session Hando will also be sharing how “The Last Hours of Laura K” brought the traditional TV content creation into the world of social media.

In his second session, Hando will be speaking on the topic of ‘Native advertising in the era of adblocking” sharing case studies on how the top publishers including Buzzfeed, Forbes and The Huffington Post were approaching native advertising.

Hear from Hando and other content marketing specialist at Best of Global Digital Marketing on:

Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm

Beat the crowd and book your spot today! For inquiries call Ruby on 03-77262588 or email [email protected]

HANDO speaker

WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.

Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.

Speakers with digital domain expertise:

Hando Sinisalu, CEO at Best Marketing International
Xaviera Ringeling, CEO at ContentChefs
Mathias Ihle, Founder & CEO at Makai Europe
Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions

Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Each case study follows the same format:

 Market Background
 The Challenge
 The Brief
 Creative/Media solution
 Results
 Key Takeaways
 Opinions/Discussion

Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm

Book your seats early: call Ruby on 03-77262588 or email [email protected]


This event is HRDF-Claimable!

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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