DBKL issues a stern warning to advertisers

Illegal ads

(Marketingmagazine.com.my)- DBKL is going right to the source of illegal advertisements by imposing a steeper fine to premise owners highlighted in the advertisements.

Premise owners, such as shopping complexes and exhibition halls advertised in the illegal advertisement now face a possibility of suspension or termination of their business licence.

A sight for sore eyes illegal ads

In an interview with The Star, DBKL Licensing and Petty Traders Management Department director Datuk Ibrahim Yusof shared,

“Many of the advertisements put up are by private business owners and exhibition organisers.
“Although the owners or event organisers put up the ads through a third party, the premises owner must still take responsibility.

Datuk Ibrahim shared that previously when seeing company names in illegal banner or posters they would send two warning notices followed by a compound.

The harsher penalty was required to direct illegal advertisers to the proper channels such as newspapers and out-of-home billboards to advertise.

In the report, Ibrahim also added that DBLK was planning to increase their maximum compound from RM2,000 to RM50,000 as a deterrent.

According to the report, DBKL removed 1.3 million illegal posters, banners, bunting and stickers last year.

A sight for sore eyes, these illegal ads not only clutter the streets but those that are simply slapped onto buildings end up leaving a sticky residue when removed. Countries such as Singapore have set up preventative measures by using anti-stick paint curb this unsightly problem.


HANDO speaker

WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.

Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.

Speakers with digital domain expertise:

Hando Sinisalu, CEO at Best Marketing International
Xaviera Ringeling, CEO at ContentChefs
Mathias Ihle, Founder & CEO at Makai Europe
Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions

Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Each case study follows the same format:

 Market Background
 The Challenge
 The Brief
 Creative/Media solution
 Results
 Key Takeaways
 Opinions/Discussion

Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm

Book your seats early: call Ruby on 03-77262588 or email [email protected]

Details: http://best-marketing.eu/events/my

This event is HRDF-Claimable!


MARKETING Magazine is not responsible for the content of external sites.




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene