(Marketingmagazine.com.my)- By: Malati Siniah
Following a review, Permanis Sandilands has shifted its media business from incumbent Carat to the newly formed marketing services consultancy – Entropia, led by Prashant Kumar.
Beginning next month Entropia will be handling media duties including media buying, reporting and planning for the all of the company’s 18 brands.
Speaking exclusively to MARKETING Santharuban T. Sundaram, Group Marketing Manager of Permanis shared,
“We would like to thank Carat Media for all their effort and support to our business all these years and we would like to welcome Entropia as part of our team. We look forward to exciting times ahead and hope to work together with Entropia to drive our brands and campaigns forward with creativity, innovation and consumer needs at the core of it.”
Late last month Prashant Kumar, former President of IPG Mediabrands for Asia World Markets and CEO of IPG Mediabrands Malaysia, announced he was going to lead an experimental marketing services consultancy called Entropia, which is still in its Beta stage.
Senior leads announced by the agency so far include Zuraida Mohammad, a senior marketer who has worked for brands such as Telekom Malaysia and RHB Bank, and Ramakrishnan C.N. former Managing Director at IPG Mediabrands Malaysia.
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
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• Mathias Ihle, Founder & CEO at Makai Europe
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Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
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Date: 19 July, 2015 (Tuesday)
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Time: 8.30am – 5.00pm
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This event is HRDF-Claimable!