4As expands online training portfolio with Paul Burns

4as paul burns online training

The Association of Accredited Advertising Agents Malaysia (4As) will offer an online training course “Life’s A Pitch” to its members in a two-part course on October 14 and 21, 2021.

This is the latest addition to the 4As online training portfolio, made possible by leveraging upon the 4As’ six-year alliance with the Chartered Institute of Practitioners in Advertising (IPA) UK, and supported by industry partner Astro.

“Life’s A Pitch” will show practitioners the key elements of winning a pitch, from managing the pitch team and creating winning pitch presentations to considering the ultimate pitch checklist.

During the course, delegates will learn how to: Be confident in understanding Pitch Strategy versus Pitch Content; have their own “Tool Box” of presentation structures to help write compelling presentations; understand the power of writing a “Pitch Brief” to align the team from day one; be inspired to manage the pitch team into a focused and motivated group with clear roles and responsibilities; ultimately challenge assumptions, have a point of view and constantly strive for simplicity over complexity.

“Pitches are the lifeblood of an agency. This syllabus fills a needs gap to support and transform Account Directors and Planners who currently feel stressed and frustrated during new business pitches into more confident and enthusiastic pitch leaders”, said Khairudin Rahim, 4As CEO.

“This is an enhanced skill set which will allow practitioners to be comfortable when engaging with the wider agency team and feel confident taking control of the pitch-winning process instead of allowing the process to control them”, added Khairudin.

The online course will be conducted exclusively for 4As members, over two sessions, each four hours long by Paul Burns, an IPA UK endorsed trainer with prior leadership positions at Saatchi & Saatchi UK.

“With Paul Burn’s wide range of veteran industry experience and subsequent award-winning training programmes, this course is over 25 years of mentorship distilled into eight hours!” concluded Khairudin.


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