Malaysian consumers pick 23 products as Product Of The Year winners for 2016/17!

4 years ago
POTY

Product of The year

Left to Right: Ronan Lee – GM of Marketing, 7-Eleven Malaysia; Mark Rozario – CEO, Agensi Inovasi Malaysia; Richard Hall – Managing Director, The Nielsen Company Malaysia; Anthony Lee – GM of Marketing, Village Grocer Holdings; Dato’ Rozalila Abdul Rahman – CEO, ASTRO GS Shop; Harmandar Singh – Director, Product of the Year Malaysia; Tan Heng Hong – Blogger, Mini Me Insights; Ho Mun Hao – CEO, TF Value-Mart.

(marketingmagazine.com.my) – Last night, 23 products voted by 2,000 consumers, were announced as Product of the Year Malaysia (POY) winners in their respective categories.

“The winners were decided from the results of a consumer research study by Nielsen Malaysia. This was done after a panel of judges met to shortlist and streamline the entries,” said Mr Harmandar Singh, Director of Product of the Year Asia Sdn Bhd.

“The Product of the Year logo tells consumers this is a good product, not because we say so, but because consumers chose that product as the best in its category.”

“Now in its third year, Product of the Year in Malaysia is fast becoming the benchmark of consumer confidence in Malaysia” adds Harmandar, “Starting July 2015, consumers across Malaysia can shop easily by recognising the winners with the red Product of the Year logo which will be on packaging, advertising and in-store displays.”

The Product of the Year awards is in over 40 countries and across the five continents. Winning products for this third Product of the Year Malaysia awards are for new products or innovations in 2015.

Founder & President-Director of Product of the Year International Mr Christian Le Bret shared, “When I started the Product of the Year marketing concept in 1986, I didn’t expect it would expand to over 40 countries. Now 29 years later, I can assure you I have witnessed many brands profiting with their Product of the Year wins and continue to succeed in the marketplace.”

Product Jury members for 2016/17 were:
• Mark Rozario – CEO, Agensi Inovasi Malaysia
• Anthony Lee – GM of Marketing, Village Grocer Holdings Sdn Bhd
• Dato’ Rozalila Abdul Rahman – CEO, ASTRO GS Shop Sdn Bhd
• Ronan Lee – GM of Marketing, 7-Eleven Malaysia Sdn Bhd
• Tan Heng Hong – Blogger, Mini Me Insights
• Ho Mun Hao – CEO of TF Value-Mart Sdn Bhd

LIST OF POY WINNERS 2016/17:

CATEGORY: Air Freshener
WINNER: Ambi Pur Mood Therapy Collection

CATEGORY: Beverages
WINNER: Milo Nutri G

CATEGORY: Coffee
WINNER: Nescafé Mountain Wash

CATEGORY: Disposable Diapers
WINNER: Drypers Touch

CATEGORY: Growing Up Milk
WINNER: S-26 Gold Progress & S-26 Gold Promise

CATEGORY: Face Cleanser
WINNER: Garnier Pure Active Anti Acne White

CATEGORY: Instant Noodles
WINNER: Indomie Chicken Curry

CATEGORY: Sport Drinks
WINNER: Lucozade Sport (Orange Flavour)

CATEGORY: Bottled Tea
WINNER: Lipton Ice Tea Peach

CATEGORY: Mouthwash
WINNER: Colgate Plax Bamboo Charcoal Mint

CATEGORY: Paint
WINNER: Dulux Pure Air

CATEGORY: Body Wash
WINNER: Dettol Lasting Fresh With Cucumber Extract

CATEGORY: Snacks
WINNER: Wise Cottage Crisps (Green Curry, BBQ and Original)

CATEGORY: Shampoo
WINNER: Follow Me Nature’s Path Shampoo

CATEGORY: Cola Drinks
WINNER: Coke Zero

CATEGORY: Toothbrush
WINNER: Systema 3D Clean

CATEGORY: Printers
WINNER: Canon Maxify Printers MB5070 MB5370 iB4070

CATEGORY: Television
WINNER: Samsung SUHD TV JS9000 & SUHD TV JS8000

CATEGORY: Washing Machine
WINNER: Samsung Activ DualWash

CATEGORY: Cosmetics (Mascara)
WINNER: L’Oréal Paris Miss Manga Instant Doll Lash Mascara

CATEGORY: Air Purifier
WINNER: Panasonic F-PXL45A Dual Usage Air Purifier

CATEGORY: Ice Cream
WINNER: Kit Kat Green Tea Ice Cream

CATEGORY: Men’s Grooming
WINNER: Gillette Fusion ProGlide Flexball Manual Razor
& Gilllette Fusion ProGlide Flexball Power Razor


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