(marketingmagazine.com.my)– By: Malati Siniah
The owner of some of Malaysia’s top retail brand GCH Retail has kicked off a media tender earlier this month. The company which operates and owns Giant, Cold Storage, Mercato, TMC and Jasons in Malaysia is looking for an agency to handle its media planning and buying across traditional medias.
When contacted by MARKETING a representative from the agency shared that the review is part of their annual audit and Mindshare is the current media agency with the company.
GCH Retail is a part of Dairy Farm Group, a leading Pan-Asian retailer with its Headquarters located in Hong Kong and operates in several Asia countries. The group runs supermarkets, hypermarkets, convenience stores, health and beauty stores and home furnishings stores under well-known brands. Dairy Farm is a member of the Jardine Matheson Group.
Agencies interested in pitching for the account can still do so before the closing date of 14th March and can write to Mun Hoe at [email protected]
FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries
Win at the APPIES and shine for the rest of the year!
Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!
Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.
Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!
This year’s judging panel will be equally if
not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.
So what are you waiting for send in your entries today!
Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.
This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.
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