Malaysia Book of Records appoints Aaron Bong as sales & marketing manager | MARKETING Magazine Asia

Malaysia Book of Records appoints Aaron Bong as sales & marketing manager


The Malaysia Book Of Records (MBR) has appointed Aaron Bong as its new Sales & Marketing Manager who will oversee all record applications coming through the organisation and lead a team of experienced record consultants in helping to give due recognition to deserving extraordinary Malaysians and brands. 

With MBR’s initial transformation plans for 2020 to evolve into a more marketing consultancy focused organisation took a back seat due to the global pandemic, the team has had to make changes and adapt to new working arrangements and business objectives.

According to a statement by MBR, Aaron who was previously in-charge of corporate communications, events and PR for MBR, stepped up to take up the responsibility of overseeing the entire organization’s operations, innovating sales processes, vastly improving customer service and overseeing the creative consultation for record applicants. 

“Aaron really awed us with his performance throughout the conditional movement control order (CMCO) period, creating and executing sales and operations processes that led to quarterly revenues that far exceeded expectations and I’m curious to see what he can achieve with the right resources and climate,” said Marketing Director of MBR, Jwan Heah. “As the foundation has now been laid, MBR is looking to slowly bolster the team especially in its content and social media front.”

MBR has served as the official national record keeper for extraordinary achievements by Malaysians for over 25 years. Up till 2019, it served only for processing and storing record applications. In its quest to stay relevant, the new owners have injected forward thinking team members in 2019 as part of its transformative plan to revitalise the brand by providing applicants with better and faster service as well as increasing its service offerings.