Malay Mail launches new website as part of its digital initiative

Malay Mail kicks off digital first identity
Malay Mail has launched their new website effective 21 April. The new website would mean providing improved user experience, better access to news and stories, faster loading time along with a new domain, https://www.malaymail.com/.

Malay Mail Online has also merged with the Malay Mail daily print newspaper to form a single digital first identity – Malay Mail.

This move marks Malay Mail’s first of many milestones that is to be rolled out under the company’s new digital media strategy, with the aim of growing its audience and strengthening its presence among digital media advertisers Malay Mail has been seeing rapid digital growth in the past six months, achieving a record of over 2.5 million unique visitors and over 6 million visits for the month of March 2018, according to online digital market intelligence platform Similar Web.

“In keeping with the times, technology demands that we make changes,” said Malay Mail Sdn Bhd editor-in-chief Datuk Wong Sai Wan.

“Many of the features we are introducing now were not available when we first started. I am sure there will be more changes to come as technology further advances. What I hope for is that this new look and features will improve our reader’s experience as we seek to make Malay Mail the website of choice.On an organisational level, we will be undergoing further evolution which we will announce in due time,” he added

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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