In line with its new brand promise to engage fans across multiple platforms, Malaysia’s number one radio brand in the East Coast, GEGAR, is strengthening its content offering to include more short-form videos. GEGAR is now leading a digital-first approach by producing fresh and innovative content that captures the heart of fans.
The brand has recently launched a series of new segments which include its first ever web series, Cinta Sumbak. The 13-episode web drama, which kicked off in February featured cameos from renowned local celebrities such as Syamel, Jaa Suzuran and Nabila Razali. Cinta Sumbak which was uploaded every Thursday at 9pm exclusively on GEGAR’s Facebook fanpage and YouTube channel has garnered a steady fan following with at least 75K views per episode.
In addition to the web drama, GEGAR has also introduced two new digital-led segments which feature a series of video content such as Begitu Begini and GEGARkustik.
Begitu Begini revolves around Nazz in his quest for celebrity scoops. The segment has seen an impressive guest-list including Harry Khalifah, Amy Search and Sufian Suhaimi which is uploaded on GEGAR’s social media pages, every Tuesday at 9pm. Another flagship digital segment, ‘GEGARkustik’ has proved to be a hit amongst its fans. The segment features acoustic performances in the GEGAR’s studio and saw an average reach of 630K on Facebook with newcomer Shaa’s hit single Pertama Kali racked in a whopping 7.3 million views.
GEGAR has witnessed a steady growth in its social media followers; 1.1 million on Facebook, 115K on Instagram and 187K on YouTube. Radio today is interactive and social; it has transcended from ‘FM’ broadcasting to include video content, social conversations, news, traffic updates, podcast and talk shows, movie reviews, live concerts and community events – delivering a complete brand experience.
Through it all, GEGAR will continue to focus on engagement and ensuring its fans continue to enjoy the best content and music experiences, making the brand a strategic partner for clients seeking to target audiences who enjoy Malay content in the East Coast.