MAA GLOBES awards winners announced

The long-awaited 32nd MAA GLOBES Awards winners list is now out, featuring 50 winners across the advertising and marketing industry. With the Red GLOBE for Best Marketing Communications Campaign, and 38 Orders of Excellence, that adds up to 89 awards.

Dominating this year’s MAA GLOBES are the Russian agencies, while Taiwan, Brazil, and the UK trail close behind. Moreover, the scores, respectively, are seven gold; the Red GLOBE and two gold; while the last two tied with two golds each.

Interestingly, it’s the first time for the MAA GLOBES that Taiwan, Malaysia, and Pakistan achieved Gold GLOBE Status. Meanwhile, the Red GLOBE, that went to X-Line (Dentsu Group) for its ‘The Black Spot’ campaign.

Focusing on Macular Degeneration (MD), the world’s third cause for adult blindness, this campaign focus on its dangers towards eye-health. It manage to capture 2 million views with a complete 67% view-through rate and generate more than 5,500 Facebook shares. The result: MD awareness shot up from 30% to 79%; now laws are being put together to encourage regular check-ups for MD.

As for the other winners at the MAA GLOBES, they are:

Best Integrated Marketing Campaign

Best Marketing Discipline Campaign

Best Digital Campaign

Best Innovation Idea or Concept

Best Brand Building and/or Awareness Campaign

Best Business to Business or Trade Marketing Campaign

Best Event or Experiential Marketing Campaign

Best Brand Loyalty Campaign

Best Mobile Marketing Campaign

Best Social Media or Word of Mouth Campaign

Best Product Launch or Re-Launch Campaign

Best Brand Trail or Sales Generation Campaign

Best Use of Public Relations

Best Cause, Charity Marketing or Public Sector

Best Small Budget Campaign

Best Use of Media

Best Entertainment Campaign

Best Sponsorship Campaign

As for the MAA Globes 2018 Order of Excellence, the following are the recipients:

Best Brand Trial or Sales Generation Campaign

Best Use of Public Relations

Best Cause, Charity Marketing or Public Sector Campaign

Best Small Budget Campaign

Best Sponsorship Campaign

Of course, the winners are now working hard to take their effort to the next level. After all, who doesn’t want to continue their win streak at the MAA GLOBES.

As always, hats off to the winners and a hearty congratulations to the winners, one and all!

Text by: Victor Yap

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