London, New York, Tokyo, Paris remain world’s most attractive cities

London, New York, Tokyo and Paris were again named the world’s most comprehensively attractive cities, in that order, based on the Global Power City Index (GPCI) 2019 report published by The Mori Memorial Foundation’s Institute for Urban Strategies.

London

Since 2008, the annual GPCI report has been ranking 40 or more major cities in terms of ‘magnetism’ or overall power to attract creative individuals and enterprises worldwide.

Cities are rated in terms of 70 indicators in six categories (functions), namely Economy, R&D, Cultural Interaction, Livability, Environment and Accessibility, according to a statement.

In an effort to deal with changes in the conditions surrounding global cities, the GPCI is continuously improving its indicators and data-collection methods.

Amidst increasing opacity in the global economy and rising awareness of environmental issues, London saw its comprehensive score fall after eight years of holding onto the top position in the GPCI.

Although the scores of New York, Tokyo and Paris all decreased for their own reasons, the degree of Tokyo’s fall widened its gap with New York, although the gap between Tokyo and Paris narrowed.

In addition, Paris continued to move forward following its successful bid in 2017 to host the 2024 Olympic Games, overcoming a previous downtrend following the city’s 2015 terrorist attack.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene