List of ADFEST 2016 Top winners

(Marketingmagazine.com.my) – 

PRESS
GOLD LOTUS – PUBLIC SERVICES & CAUSE APPEALS
Entrant: COLENSO BBDO, AUCKLAND
Title: A CREAM THAT GIVES YOU WRINKLES
Brand: BREAST CREAM

PRINT CRAFT
GOLD LOTUS – BEST USE OF PHOTOGRAPHY/DI
Entrant: TAPROOT DENTSU, MUMBAI
Entry: RADIO WORKS BEST IN OUTDOOR
Brand: INDIAN OUTDOOR ADVERTISING ASSOCIATION

PRINT CRAFT
GOLD LOTUS – BEST USE OF ILLUSTRATION
Entrant: 
HAKUHODO INC., TOKYO
Title: JAPANESE HARMONY
Brand: HIBIKI JAPANESE HARMONY

PRINT CRAFT
GOLD LOTUS – COMPUTER GENERATED IMAGERY (CGI)
Entrant: ILLUSION, BANGKOK
Entry: SHARNI-LEE
Brand: BISHOPP OUTDOOR ADVERTISING

DESIGN
GRANDE & GOLD LOTUS – POSTER
Entrant: 
HAKUHODO INC., TOKYO
Title: JAPANESE HARMONY
Brand: HIBIKI JAPANESE HARMONY
View video here:

DESIGN
GOLD LOTUS -
POSTER
Entrant: DENTSU INC., TOKYO
Entry: PURE DESIGN
Brand: D&AD AWARDS 2015 EXHIBITION

DESIGN
GOLD LOTUS – BROADCAST/MOTION/DIGITAL DESIGN
Entrant: DENTSU INC., TOKYO
Entry: CREATION.
Brand: D&AD AWARDS 2014 EXHIBITION

DESIGN
GOLD LOTUS -
BOOKS & PUBLICATIONS
Entrant: DENTSU INC., TOKYO
Entry: SLICE OF HEARTLAND
Brand: HEARTLAND BEER
View video here:

DESIGN
GOLD LOTUS – BEST INTEGRATED DESIGN CAMPAIGN
Entrant: 
LEO BURNETT, SYDNEY
Entry:
JUST
Brand: WWF AUSTRALIA
View video here:

DIRECT
GRANDE & GOLD LOTUS – FIELD MARKETING
Entrant: 
HAKUHODO KETTLE .INC, TOKYO
Entry: SHELL WE MOVE?
Brand: SUUMO
View video here:

DIRECT
GOLD LOTUS – FLAT MAIL & PRINT
Entrant:
TOW CO.,LTD, TOKYO
Entry: 
SHOWROOM HOME DELIVERY
Brand: 
AUDI A3
View video here:

DIRECT
GOLD LOTUS – DIRECT AMBIENT: SMALL SCALE
Entrant: 
BBDO BANGKOK LTD, BANGKOK
Entry: MOTO REPELLENT
Brand: DUANG PRATEEP FOUNDATION
View video here:

DIRECT
GOLD LOTUS – DIRECT AMBIENT: LARGE SCALE
Entrant: 
ADK JAPAN, TOKYO
Entry:
TOYOTA BARISTA
Brand:
TOYOTA HYBRID
View video here:

DIRECT
GOLD LOTUS – ONLINE
Entrant:
TOKYU ENTRANT INC., TOKYO
Entry: MAMAMETAL
Brand:
VAN HOUTEN COCOA
View video here:

DIRECT
GOLD LOTUS – MOBILE MARKETING
Entrant: DENTSU INC., TOKYO
Entry:
NOODLE CRADLE
Brand: KAGAWA PREFECTURE
View video here:

DIRECT
GOLD LOTUS – BEST USE OF SOCIAL MEDIA
Entrant: LEO BURNETT, SYDNEY
Entry: FUEL THE FIRE
Brand: GIO INSURANCE
View video here:

INTERACTIVE
GRANDE & GOLD LOTUS – BEST USE OF OUTDOOR DIGITAL TECHNOLOGY
GOLD LOTUS – BEST USE OF MULTIPLE TECHNOLOGIES
GOLD LOTUS – BEST INTEGRATED DIGITAL CAMPAIGN
Entrant: 
MCCANN MELBOURNE, MELBOURNE
Entry: THE EMOTIONAL TRAILER
Brand: MELBOURNE INTERNATIONAL FIL
View video here:

INTERACTIVE
GOLD LOTUS – BEYOND THE BANNER: ONLINE ADVERTISING
INNOVA
Entrant: 
IRIS WORLDWIDE INDONESIA, JAKARTA
Entry: BUYLIGHT, THE INSTANT BUY BANNER
Brand: TOKOPEDIA

View video here:

INTERACTIVE
GOLD LOTUS – BEST USE OF ONLINE VIDEO
Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here: 

INTERACTIVE
GOLD LOTUS – BEST USE OF VIRAL
Entrant: GEEK PICTURES INC., TOKYO
Entry: A KIND DRONE
Brand: BUYMA
View video here:

INTERACTIVE
GOLD LOTUS – BEST USE OF A SINGLE TECHNOLOGY
Entrant: BBDO BANGKOK LTD, BANGKOK
Entry: SAMSUNG MEMORY RECALLER
Brand: SAMSUNG GALAXY
View video here:

INTERACTIVE
GOLD LOTUS – BEST USE OF A PROTOTYPE TECHNOLOGY
Entrant:
HAKUHODO DY MEDIA PARTNERS INCORPORAT
Entry: PLAYFUL SOUND SHOES“FUMM”
Brand:
FUMM AU
View video here:

MOBILE
GRANDE LOTUS – BEST USE OF GEOLOCATION
Entrant: COLENSO BBDO, AUCKLAND
Entry: PEDIGREE FOUND
Brand: PEDIGREE
View video here:

MOBILE
GOLD LOTUS – MOBILE APPLICATIONS AND OTHER DOWNLOADABLE
Entrant: BBDO BANGKOK LTD, BANGKOK
Entry: SAMSUNG MEMORY RECALLER
Brand: SAMSUNG GALAXY
View video here:

MOBILE
GOLD LOTUS – RICH MEDIA ADVERTISING FOR MOBILE DEVICES
Entrant: LEO BURNETT, SYDNEY
Entry: CELEBRITY TANTRUM
Brand: SAMSUNG GALAXY TAB S 2
View video here:

MOBILE
GOLD LOTUS – BEST USE OF MOBILE VIDEO
Entrant: J. WALTER THOMPSON BEIJING, BEIJING
Entry: ￥10 TALE OF FORGOTTEN VETERANS
Brand: TENCENT CHARITY
View video here:

OUTDOOR
GRANDE LOTUS – AMBIENT: SMALL S
Entrant: 
HAKUHODO KETTLE .INC, TOKYO
Entry: SHELL WE MOVE?
Brand: SUUMO
View video here:

OUTDOOR
GOLD LOTUS – GUERILLA MARKETING
Entrant: HAKUHODO INC., TOKYO
Entry: WEARABLE TOMATO
Brand: TOMATO

FILM
GRANDE LOTUS – HOME APPLIANCES & FURNISHINGS
Entrant: 
NITTO, TOKYO
Entry:
FIREFLY MAN
Brand: OCEDEL
View video here:

FILM
GOLD LOTUS – INTERNET FILM: PUBLIC SERVICES & CAUSE APPEALS
Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here:

FILM
GOLD LOTUS – INTERNET FILM: FAST MOVING CONSUMER GOODS & CONSUMER PRODUCTS
Entrant: WATTS OF TOKYO INC., TOKYO
Entry: HIGH SCHOOL GIRL?
Brand: SHISEIDO’S PRODUCTS (INCLUDING MAJOLICA MAJORCA / INTEGRATE)

FILM
GOLD LOTUS – INTERNET FILM: CORPORATE IMAGE
Entrant: THE LEO BURNETT GROUP THAILAND, BANGKOK
Title: TAXI
Brand: 
TESCO LOTUS
View video here:

FILM CRAFT
GOLD LOTUS – DIRECTING
GOLD LOTUS – BEST USE OF MUSIC TRACK
Entrant: FINCH, SYDNEY
Entry:
DENG ADUT
Brand: WESTERN SYDNEY UNIVERSITY

View video here:

FILM CRAFT
GOLD LOTUS – CASTING
Entrant: THE LEO BURNETT GROUP THAILAND, BANGKOK
Title: TAXI
Brand: 
TESCO LOTUS
View video here:

FILM CRAFT
GOLD LOTUS – SCRIPT
Entrant: 
NITTO, TOKYO
Entry:
FIREFLY MAN
Brand: OCEDEL
View video here:

FILM CRAFT
GOLD LOTUS – ORIGINAL MUSIC SCORE
Entrant: RUMBLE STUDIOS, SYDNEY
Entry: TOURISM TASMANIA 2015
Bran
d: TOURISM TASMANIA
View video here:

RADIO
GRANDE LOTUS – FOOD & BEVERAGES
Entrant: MCCANN WORLDGROUP JAPAN
Entry: BEER-LINGUAL
Brand: MALTS THE DRAFT
Listen here:

RADIO
GOLD LOTUS – COMMERCIAL PUBLIC SERVICES & PRIVATE SVCS
Entrant: LEO BURNETT JAKARTA, JAKARTA
Entry: BEEF BROCCOLI
Brand: GOMART
Listen here:

PROMO
GRANDE LOTUS – BEST USE OF OTHER DIGITAL MEDIA
Entrant: CHEIL WORLDWIDE, SEOUL
Entry: KT LIFE SAVING TV
Brand: OLLEH TV
View video here:

PROMO
GOLD LOTUS – BEST NEW PRODUCT LAUNCH/RE-LAUNCH AT RETAIL
Entrant: DENTSU INC., TOKYO
Entry: PASTA NOT APPROVED BY ITALIANS.
Brand: CUPNOODLE PASTASTYLE
View video here:

PROMO
GOLD LOTUS – EVENT & FIELD MARKETING
Entrant: COLENSO BBDO, AUCKLAND
Entry: BREWTROLEUM
Brand: DB EXPORT
View video here:

PROMO
GOLD LOTUS – AMBIENT PROMOTION: SMALL SCALE
Entrant: J. WALTER THOMPSON JAKARTA, JAKARTA
Entry: LAST MINUTE SOUVENIR
Brand: ANGKASA PURA II
View video here:

PROMO
GOLD LOTUS – AMBIENT PROMOTION: LARGE SCALE
Entrant: CREATIVE JUICE\BANGKOK, BANGKOK
Entry: THE FRESHEST BILLBOARDS
Brand: 3M ZIPPER BAGS
View video here:

PROMO
GOLD LOTUS – BEST USE OF MERCHANDISING/IN-STORE MARKETING INCL. PROMOTIONAL PACKAGING
Entrant: LEO BURNETT MELBOURNE, MELBOURNE
Entry: #MYFAMILYCAN
Brand: SPC CANNED FRUITS AND VEGETABLES
View video here:

PROMO
GOLD LOTUS – SPONSORSHIP/PARTNERSHIP CAMPAIGN
Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here:

EFFECTIVE
GRANDE LOTUS – CAMPAIGN SUCCESS
Entrant: LEO BURNETT MELBOURNE, MELBOURNE
Entry: #MYFAMILYCAN
Brand: SPC CANNED FRUITS AND VEGETABLES
View video here:

EFFECTIVE
GOLD LOTUS – CAMPAIGN SUCCESS
Entrant: RUMBLE CREATIVE AND MEDIA, BRISBANE
Entry: THE UGLY XMAS RASHIE
Brand: THE UGLY XMAS RASHIE
View video here:

EFFECTIVE
GOLD LOTUS – CAMPAIGN SUCCESS
Entrant: OGILVY GROUP THAILAND, BANGKOK
Entry: CHOR CHANG
Brand: WWF
View video here:

EFFECTIVE
GOLD LOTUS – CAMPAIGN SUCCESS
Entrant: BBDO, HONG KONG
Entry:
HUNGRY SLIP UPS
Brand: SNICKERS
View video here:

EFFECTIVE
GOLD LOTUS – SMALL BUDGET
Entrant: LEO BURNETT MANILA, MANILA
Entry: BEAT THE MAY WEATHER
Brand: MCDONALD’S
View video here:

EFFECTIVE
GOLD LOTUS – SMALL BUDGET
Entrant: CREATIVELAND ASIA PVT. LTD, MUMBAI
Entry: AMODA RESERVE
Brand: KALPATARU AMODA RESERVE
View video here:

BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF FICTION FILM
Entrant: ADK TAIWAN, TAIPEI
Entry: HOUSE OF LITTLE MOMENTS
Brand: UNI NOODLE
View video here:

BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF FICTION FILM
Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here:

BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF NON-FICTION FILM
Entrant: LEO BURNETT, SYDNEY
Entry: CANON DECOY
Brand: CANON CAMERAS
View video here:

BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF MUSIC
Entrant: BBDO CHINA, SHANGHAI
Entry: ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP
Brand: MASTER KONG
View video here:

BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF EXPERIENTIAL
Entrant: DENTSU INC., TOKYO
Entry: ANDROID CHORUS
Brand: ANDROID
View video here:

BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF EXPERIENTIAL
Entrant: BBDO BANGKOK LTD, BANGKOK
Entry: THE PAINTED SMILE
Brand: OPERATION SMILE
View video here:

BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF INTERACTIVE & SOCIAL MEDIA
Entrant: LEO BURNETT BEIRUT, BEIRUT
Entry: KEEP THE FLAME ALIVE
Brand: JOHNNIE WALKER
View video here:

BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – 
BEST USE OF INTERACTIVE & SOCIAL MEDIA
Entrant: LEO BURNETT BEIRUT, BEIRUT
Entry: SAUDI WOMEN’S ONLINE March 19, 2016
Brand: ALWAYS
View video here:

MEDIA
GRANDE LOTUS – BEST USE OF INTERACTIVE & SOCIAL MEDIA
Entrant: LEO BURNETT BEIRUT, BEIRUT
Entry: KEEP THE FLAME ALIVE
Brand: JOHNNIE WALKER
View video here:

MEDIA
GOLD LOTUS – BEST USE OF AMBIENT: LARGE SCALE
Entrant: 
ADK JAPAN, TOKYO
Entry:
TOYOTA BARISTA
Brand:
TOYOTA HYBRID
View video here:

MEDIA
GOLD LOTUS: BEST USE OF AMBIENT: SMALL SCALE
Entrant: 
HAKUHODO KETTLE .INC, TOKYO
Entry: SHELL WE MOVE?
Brand: SUUMO
View video here:

MEDIA
GOLD LOTUS – BEST USE OF BRANDED ENTERTAINMENT & CONTENT
Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here:

MEDIA
GOLD LOTUS – BEST USE OF AMBIENT: SMALL SCALE
Entrant: 
HAKUHODO KETTLE .INC, TOKYO
Entry: SHELL WE MOVE?
Brand: SUUMO
View video here:

MEDIA
GOLD LOTUS – BEST USE OF AMBIENT: LARGE SCALE
Entrant: 
INNOCEAN WORLDWIDE, SEOUL
Entry: A MESSAGE TO SPACE
Brand: HYUNDAI MOTOR COMPANY
View video here:

MEDIA
GOLD LOTUS – BEST USE OF AMBIENT: LARGE SCALE
Entrat: DENTSU INC., TOKYO
Entry: OPENROAD PROJECT
Brand: I-ROAD
View video here:

MEDIA
GOLD LOTUS – BEST USE OF EXPERIENTIAL/GUERILLA MARKETING
Entrant: BBDO BANGKOK LTD, BANGKOK
Entry: THE MESSAGE FROM THE LUNGS
Brand: ANTI SMOKING CAMPAIGN
View video here:

MEDIA
GOLD LOTUS – BEST USE OF EXPERIENTIAL/GUERILLA MARKETING
Entrant: 
ADK JAPAN, TOKYO
Entry:
TOYOTA BARISTA
Brand:
TOYOTA HYBRID
View video here:

MEDIA
GOLD LOTUS – BEST USE OF MOBILE
Entrant: CHEIL, HONG KONG
Entry: SECRET STAGE
Brand: KKBOX
View video here:

MEDIA
GOLD LOTUS – BEST USE OF TECHNOLOGY
Entrant: HAKUHODO KETTLE .INC, TOKYO
Entry: EYE PLAY THE PIANO
Brand: THE UNIVERSITY OF TSUKUBA’S SPECAL NEEDS SCHOOLS
View video here:

MEDIA
GOLD LOTUS – BEST USE OF SOCIAL MEDIA & EARNED MEDIA
Entrant: BBDO INDIA, MUMBAI
Entry: TOUCH THE PICKLE
Brand: WHISPER
View video here:

MEDIA
GOLD LOTUS – BEST USE OF BRANDED ENTERTAINMENT & CONTENT Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here:

GRANDE FOR HUMANITY
Entrant: 
BBDO BANGKOK LTD, BANGKOK
Entry: MOTO REPELLENT
Brand: DUANG PRATEEP FOUNDATION
View video here:

 

Enter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.

 

 

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