(Marketingmagazine.com.my) –
PRESS
GOLD LOTUS – PUBLIC SERVICES & CAUSE APPEALS
Entrant: COLENSO BBDO, AUCKLAND
Title: A CREAM THAT GIVES YOU WRINKLES
Brand: BREAST CREAM
PRINT CRAFT
GOLD LOTUS – BEST USE OF PHOTOGRAPHY/DI
Entrant: TAPROOT DENTSU, MUMBAI
Entry: RADIO WORKS BEST IN OUTDOOR
Brand: INDIAN OUTDOOR ADVERTISING ASSOCIATION
PRINT CRAFT
GOLD LOTUS – BEST USE OF ILLUSTRATION
Entrant:
HAKUHODO INC., TOKYO
Title: JAPANESE HARMONY
Brand: HIBIKI JAPANESE HARMONY
PRINT CRAFT
GOLD LOTUS – COMPUTER GENERATED IMAGERY (CGI)
Entrant: ILLUSION, BANGKOK
Entry: SHARNI-LEE
Brand: BISHOPP OUTDOOR ADVERTISING
DESIGN
GRANDE & GOLD LOTUS – POSTER
Entrant:
HAKUHODO INC., TOKYO
Title: JAPANESE HARMONY
Brand: HIBIKI JAPANESE HARMONY
View video here:
DESIGN
GOLD LOTUS -
POSTER
Entrant: DENTSU INC., TOKYO
Entry: PURE DESIGN
Brand: D&AD AWARDS 2015 EXHIBITION
DESIGN
GOLD LOTUS – BROADCAST/MOTION/DIGITAL DESIGN
Entrant: DENTSU INC., TOKYO
Entry: CREATION.
Brand: D&AD AWARDS 2014 EXHIBITION
DESIGN
GOLD LOTUS -
BOOKS & PUBLICATIONS
Entrant: DENTSU INC., TOKYO
Entry: SLICE OF HEARTLAND
Brand: HEARTLAND BEER
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DESIGN
GOLD LOTUS – BEST INTEGRATED DESIGN CAMPAIGN
Entrant:
LEO BURNETT, SYDNEY
Entry:
JUST
Brand: WWF AUSTRALIA
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DIRECT
GRANDE & GOLD LOTUS – FIELD MARKETING
Entrant:
HAKUHODO KETTLE .INC, TOKYO
Entry: SHELL WE MOVE?
Brand: SUUMO
View video here:
DIRECT
GOLD LOTUS – FLAT MAIL & PRINT
Entrant:
TOW CO.,LTD, TOKYO
Entry:
SHOWROOM HOME DELIVERY
Brand:
AUDI A3
View video here:
DIRECT
GOLD LOTUS – DIRECT AMBIENT: SMALL SCALE
Entrant:
BBDO BANGKOK LTD, BANGKOK
Entry: MOTO REPELLENT
Brand: DUANG PRATEEP FOUNDATION
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DIRECT
GOLD LOTUS – DIRECT AMBIENT: LARGE SCALE
Entrant:
ADK JAPAN, TOKYO
Entry:
TOYOTA BARISTA
Brand:
TOYOTA HYBRID
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DIRECT
GOLD LOTUS – ONLINE
Entrant:
TOKYU ENTRANT INC., TOKYO
Entry: MAMAMETAL
Brand:
VAN HOUTEN COCOA
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DIRECT
GOLD LOTUS – MOBILE MARKETING
Entrant: DENTSU INC., TOKYO
Entry:
NOODLE CRADLE
Brand: KAGAWA PREFECTURE
View video here:
DIRECT
GOLD LOTUS – BEST USE OF SOCIAL MEDIA
Entrant: LEO BURNETT, SYDNEY
Entry: FUEL THE FIRE
Brand: GIO INSURANCE
View video here:
INTERACTIVE
GRANDE & GOLD LOTUS – BEST USE OF OUTDOOR DIGITAL TECHNOLOGY
GOLD LOTUS – BEST USE OF MULTIPLE TECHNOLOGIES
GOLD LOTUS – BEST INTEGRATED DIGITAL CAMPAIGN
Entrant:
MCCANN MELBOURNE, MELBOURNE
Entry: THE EMOTIONAL TRAILER
Brand: MELBOURNE INTERNATIONAL FIL
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INTERACTIVE
GOLD LOTUS – BEYOND THE BANNER: ONLINE ADVERTISING
INNOVA
Entrant:
IRIS WORLDWIDE INDONESIA, JAKARTA
Entry: BUYLIGHT, THE INSTANT BUY BANNER
Brand: TOKOPEDIA
View video here:
INTERACTIVE
GOLD LOTUS – BEST USE OF ONLINE VIDEO
Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here:
INTERACTIVE
GOLD LOTUS – BEST USE OF VIRAL
Entrant: GEEK PICTURES INC., TOKYO
Entry: A KIND DRONE
Brand: BUYMA
View video here:
INTERACTIVE
GOLD LOTUS – BEST USE OF A SINGLE TECHNOLOGY
Entrant: BBDO BANGKOK LTD, BANGKOK
Entry: SAMSUNG MEMORY RECALLER
Brand: SAMSUNG GALAXY
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INTERACTIVE
GOLD LOTUS – BEST USE OF A PROTOTYPE TECHNOLOGY
Entrant:
HAKUHODO DY MEDIA PARTNERS INCORPORAT
Entry: PLAYFUL SOUND SHOES“FUMM”
Brand:
FUMM AU
View video here:
MOBILE
GRANDE LOTUS – BEST USE OF GEOLOCATION
Entrant: COLENSO BBDO, AUCKLAND
Entry: PEDIGREE FOUND
Brand: PEDIGREE
View video here:
MOBILE
GOLD LOTUS – MOBILE APPLICATIONS AND OTHER DOWNLOADABLE
Entrant: BBDO BANGKOK LTD, BANGKOK
Entry: SAMSUNG MEMORY RECALLER
Brand: SAMSUNG GALAXY
View video here:
MOBILE
GOLD LOTUS – RICH MEDIA ADVERTISING FOR MOBILE DEVICES
Entrant: LEO BURNETT, SYDNEY
Entry: CELEBRITY TANTRUM
Brand: SAMSUNG GALAXY TAB S 2
View video here:
MOBILE
GOLD LOTUS – BEST USE OF MOBILE VIDEO
Entrant: J. WALTER THOMPSON BEIJING, BEIJING
Entry: ¥10 TALE OF FORGOTTEN VETERANS
Brand: TENCENT CHARITY
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OUTDOOR
GRANDE LOTUS – AMBIENT: SMALL S
Entrant:
HAKUHODO KETTLE .INC, TOKYO
Entry: SHELL WE MOVE?
Brand: SUUMO
View video here:
OUTDOOR
GOLD LOTUS – GUERILLA MARKETING
Entrant: HAKUHODO INC., TOKYO
Entry: WEARABLE TOMATO
Brand: TOMATO
FILM
GRANDE LOTUS – HOME APPLIANCES & FURNISHINGS
Entrant:
NITTO, TOKYO
Entry:
FIREFLY MAN
Brand: OCEDEL
View video here:
FILM
GOLD LOTUS – INTERNET FILM: PUBLIC SERVICES & CAUSE APPEALS
Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here:
FILM
GOLD LOTUS – INTERNET FILM: FAST MOVING CONSUMER GOODS & CONSUMER PRODUCTS
Entrant: WATTS OF TOKYO INC., TOKYO
Entry: HIGH SCHOOL GIRL?
Brand: SHISEIDO’S PRODUCTS (INCLUDING MAJOLICA MAJORCA / INTEGRATE)
FILM
GOLD LOTUS – INTERNET FILM: CORPORATE IMAGE
Entrant: THE LEO BURNETT GROUP THAILAND, BANGKOK
Title: TAXI
Brand:
TESCO LOTUS
View video here:
FILM CRAFT
GOLD LOTUS – DIRECTING
GOLD LOTUS – BEST USE OF MUSIC TRACK
Entrant: FINCH, SYDNEY
Entry:
DENG ADUT
Brand: WESTERN SYDNEY UNIVERSITY
FILM CRAFT
GOLD LOTUS – CASTING
Entrant: THE LEO BURNETT GROUP THAILAND, BANGKOK
Title: TAXI
Brand:
TESCO LOTUS
View video here:
FILM CRAFT
GOLD LOTUS – SCRIPT
Entrant:
NITTO, TOKYO
Entry:
FIREFLY MAN
Brand: OCEDEL
View video here:
FILM CRAFT
GOLD LOTUS – ORIGINAL MUSIC SCORE
Entrant: RUMBLE STUDIOS, SYDNEY
Entry: TOURISM TASMANIA 2015
Bran
d: TOURISM TASMANIA
View video here:
RADIO
GRANDE LOTUS – FOOD & BEVERAGES
Entrant: MCCANN WORLDGROUP JAPAN
Entry: BEER-LINGUAL
Brand: MALTS THE DRAFT
Listen here:
RADIO
GOLD LOTUS – COMMERCIAL PUBLIC SERVICES & PRIVATE SVCS
Entrant: LEO BURNETT JAKARTA, JAKARTA
Entry: BEEF BROCCOLI
Brand: GOMART
Listen here:
PROMO
GRANDE LOTUS – BEST USE OF OTHER DIGITAL MEDIA
Entrant: CHEIL WORLDWIDE, SEOUL
Entry: KT LIFE SAVING TV
Brand: OLLEH TV
View video here:
PROMO
GOLD LOTUS – BEST NEW PRODUCT LAUNCH/RE-LAUNCH AT RETAIL
Entrant: DENTSU INC., TOKYO
Entry: PASTA NOT APPROVED BY ITALIANS.
Brand: CUPNOODLE PASTASTYLE
View video here:
PROMO
GOLD LOTUS – EVENT & FIELD MARKETING
Entrant: COLENSO BBDO, AUCKLAND
Entry: BREWTROLEUM
Brand: DB EXPORT
View video here:
PROMO
GOLD LOTUS – AMBIENT PROMOTION: SMALL SCALE
Entrant: J. WALTER THOMPSON JAKARTA, JAKARTA
Entry: LAST MINUTE SOUVENIR
Brand: ANGKASA PURA II
View video here:
PROMO
GOLD LOTUS – AMBIENT PROMOTION: LARGE SCALE
Entrant: CREATIVE JUICE\BANGKOK, BANGKOK
Entry: THE FRESHEST BILLBOARDS
Brand: 3M ZIPPER BAGS
View video here:
PROMO
GOLD LOTUS – BEST USE OF MERCHANDISING/IN-STORE MARKETING INCL. PROMOTIONAL PACKAGING
Entrant: LEO BURNETT MELBOURNE, MELBOURNE
Entry: #MYFAMILYCAN
Brand: SPC CANNED FRUITS AND VEGETABLES
View video here:
PROMO
GOLD LOTUS – SPONSORSHIP/PARTNERSHIP CAMPAIGN
Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here:
EFFECTIVE
GRANDE LOTUS – CAMPAIGN SUCCESS
Entrant: LEO BURNETT MELBOURNE, MELBOURNE
Entry: #MYFAMILYCAN
Brand: SPC CANNED FRUITS AND VEGETABLES
View video here:
EFFECTIVE
GOLD LOTUS – CAMPAIGN SUCCESS
Entrant: RUMBLE CREATIVE AND MEDIA, BRISBANE
Entry: THE UGLY XMAS RASHIE
Brand: THE UGLY XMAS RASHIE
View video here:
EFFECTIVE
GOLD LOTUS – CAMPAIGN SUCCESS
Entrant: OGILVY GROUP THAILAND, BANGKOK
Entry: CHOR CHANG
Brand: WWF
View video here:
EFFECTIVE
GOLD LOTUS – CAMPAIGN SUCCESS
Entrant: BBDO, HONG KONG
Entry:
HUNGRY SLIP UPS
Brand: SNICKERS
View video here:
EFFECTIVE
GOLD LOTUS – SMALL BUDGET
Entrant: LEO BURNETT MANILA, MANILA
Entry: BEAT THE MAY WEATHER
Brand: MCDONALD’S
View video here:
EFFECTIVE
GOLD LOTUS – SMALL BUDGET
Entrant: CREATIVELAND ASIA PVT. LTD, MUMBAI
Entry: AMODA RESERVE
Brand: KALPATARU AMODA RESERVE
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BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF FICTION FILM
Entrant: ADK TAIWAN, TAIPEI
Entry: HOUSE OF LITTLE MOMENTS
Brand: UNI NOODLE
View video here:
BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF FICTION FILM
Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here:
BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF NON-FICTION FILM
Entrant: LEO BURNETT, SYDNEY
Entry: CANON DECOY
Brand: CANON CAMERAS
View video here:
BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF MUSIC
Entrant: BBDO CHINA, SHANGHAI
Entry: ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP
Brand: MASTER KONG
View video here:
BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF EXPERIENTIAL
Entrant: DENTSU INC., TOKYO
Entry: ANDROID CHORUS
Brand: ANDROID
View video here:
BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF EXPERIENTIAL
Entrant: BBDO BANGKOK LTD, BANGKOK
Entry: THE PAINTED SMILE
Brand: OPERATION SMILE
View video here:
BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS – BEST USE OF INTERACTIVE & SOCIAL MEDIA
Entrant: LEO BURNETT BEIRUT, BEIRUT
Entry: KEEP THE FLAME ALIVE
Brand: JOHNNIE WALKER
View video here:
BRANDED CONTENT & ENTERTAINMENT
GOLD LOTUS –
BEST USE OF INTERACTIVE & SOCIAL MEDIA
Entrant: LEO BURNETT BEIRUT, BEIRUT
Entry: SAUDI WOMEN’S ONLINE March 19, 2016
Brand: ALWAYS
View video here:
MEDIA
GRANDE LOTUS – BEST USE OF INTERACTIVE & SOCIAL MEDIA
Entrant: LEO BURNETT BEIRUT, BEIRUT
Entry: KEEP THE FLAME ALIVE
Brand: JOHNNIE WALKER
View video here:
MEDIA
GOLD LOTUS – BEST USE OF AMBIENT: LARGE SCALE
Entrant:
ADK JAPAN, TOKYO
Entry:
TOYOTA BARISTA
Brand:
TOYOTA HYBRID
View video here:
MEDIA
GOLD LOTUS: BEST USE OF AMBIENT: SMALL SCALE
Entrant:
HAKUHODO KETTLE .INC, TOKYO
Entry: SHELL WE MOVE?
Brand: SUUMO
View video here:
MEDIA
GOLD LOTUS – BEST USE OF BRANDED ENTERTAINMENT & CONTENT
Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here:
MEDIA
GOLD LOTUS – BEST USE OF AMBIENT: SMALL SCALE
Entrant:
HAKUHODO KETTLE .INC, TOKYO
Entry: SHELL WE MOVE?
Brand: SUUMO
View video here:
MEDIA
GOLD LOTUS – BEST USE OF AMBIENT: LARGE SCALE
Entrant:
INNOCEAN WORLDWIDE, SEOUL
Entry: A MESSAGE TO SPACE
Brand: HYUNDAI MOTOR COMPANY
View video here:
MEDIA
GOLD LOTUS – BEST USE OF AMBIENT: LARGE SCALE
Entrat: DENTSU INC., TOKYO
Entry: OPENROAD PROJECT
Brand: I-ROAD
View video here:
MEDIA
GOLD LOTUS – BEST USE OF EXPERIENTIAL/GUERILLA MARKETING
Entrant: BBDO BANGKOK LTD, BANGKOK
Entry: THE MESSAGE FROM THE LUNGS
Brand: ANTI SMOKING CAMPAIGN
View video here:
MEDIA
GOLD LOTUS – BEST USE OF EXPERIENTIAL/GUERILLA MARKETING
Entrant:
ADK JAPAN, TOKYO
Entry:
TOYOTA BARISTA
Brand:
TOYOTA HYBRID
View video here:
MEDIA
GOLD LOTUS – BEST USE OF MOBILE
Entrant: CHEIL, HONG KONG
Entry: SECRET STAGE
Brand: KKBOX
View video here:
MEDIA
GOLD LOTUS – BEST USE OF TECHNOLOGY
Entrant: HAKUHODO KETTLE .INC, TOKYO
Entry: EYE PLAY THE PIANO
Brand: THE UNIVERSITY OF TSUKUBA’S SPECAL NEEDS SCHOOLS
View video here:
MEDIA
GOLD LOTUS – BEST USE OF SOCIAL MEDIA & EARNED MEDIA
Entrant: BBDO INDIA, MUMBAI
Entry: TOUCH THE PICKLE
Brand: WHISPER
View video here:
MEDIA
GOLD LOTUS – BEST USE OF BRANDED ENTERTAINMENT & CONTENT Entrant: M&C SAATCHI, SYDNEY
Entry: GAME OF BALLS
Brand: TESTICULAR CANCER AWARENESS
View video here:
GRANDE FOR HUMANITY
Entrant:
BBDO BANGKOK LTD, BANGKOK
Entry: MOTO REPELLENT
Brand: DUANG PRATEEP FOUNDATION
View video here:
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
Download details and your Entry Kit here:
Closing Date: 31 March, 2016
All entries are to be submitted to ham@adoimagazine.com via file transfer protocol.