(Marketingmagazine.com.my) – The Malaysian e-commerce market is projected to reach almost RM4 billion this year.
According to the Domestic Trade, Co-operatives and Consumerism Minister, Datuk Seri Hamzah Zainudin, “The market is also expected to grow by over 18 per cent per annum over the next five years,” he said when launching the CJ WOW SHOP here Thursday.
He added, more than 50 per cent of the online and remote shopping users were under 35 years old.
“A recent study by Google Malaysia showed that there are approximately seven million Malaysians purchasing products online monthly. Trend Micro reported that eight out of 10 local online users now prefer to shop online,” he said.
The CJ WOW SHOP is a joint-venture between Media Prima Bhd and South Korean company, CJ O Shopping Co Ltd, to provide home shopping network on TV3, NTV7, 8TV, TV9 channels, “Tonton” online and mobile platforms starting April 1.
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
Download details and your Entry Kit here:
Closing Date: 31 March, 2016
All entries are to be submitted to [email protected] via file transfer protocol.