Lions Live- DigitasLBi: The Future is Rebellion

June 25, 2016
Lions Live mainimage

LL digitas social for Youtube

(Marketingmagazine.com.my) – What can brands learn from the rebel heroes of the internet who are refusing to join the norm and capturing our imagination as a result?

In the words of the immortal Frank Zappa, “Without deviation from the norm, progress is not possible”. And yet brands too often seek to fit in with the norms of social channels, rather than challenge them.

It is through disrupting, questioning and challenging the accepted storylines of our age that we will achieve the most meaningful creative breakthroughs, whether you are a brand, an advertiser, an agency or a content producer.

DigitasLBi will bring our rebel heroes of the internet to Cannes in 2016, as a reminder of the power of deviation in creating ideas that change the world. Each of our heroes represents a different mission, but all of them have one thing in common: they saw an accepted wisdom that they personally did not accept, and they use technology and content to face it down.

View the live streaming of this Lions Live Session below:

 For a full list of the talks and awards we will be streaming from the awards click here

 

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The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:
http://appies.com.my/

Click here to submit an entry:
https://appieawards.awardsengine.com

Click here to download entry kit pdf:
http://www.appies.com.my/pdf/APPIES19_EntryKit_V2.pdf

Entry Fee:
RM 1000 + 6% SST per campaign

Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email ruby@adoimagazine.com and amira@adoimagazine.com