Lions Live- DigitasLBi: The Future is Rebellion

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( – What can brands learn from the rebel heroes of the internet who are refusing to join the norm and capturing our imagination as a result?

In the words of the immortal Frank Zappa, “Without deviation from the norm, progress is not possible”. And yet brands too often seek to fit in with the norms of social channels, rather than challenge them.

It is through disrupting, questioning and challenging the accepted storylines of our age that we will achieve the most meaningful creative breakthroughs, whether you are a brand, an advertiser, an agency or a content producer.

DigitasLBi will bring our rebel heroes of the internet to Cannes in 2016, as a reminder of the power of deviation in creating ideas that change the world. Each of our heroes represents a different mission, but all of them have one thing in common: they saw an accepted wisdom that they personally did not accept, and they use technology and content to face it down.

View the live streaming of this Lions Live Session below:

 For a full list of the talks and awards we will be streaming from the awards click here


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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