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Lions Live- M&C Saatchi: Misfits and Madmen
25 Jun
(Marketingmagazine.com.my) –Sitting in a room with like-minded people is the worst thing in the world for creativity, but that is generally how advertising agencies like to operate.
What if the creative department had some new additions? People who you would not ordinarily find working in the advertising industry. We are going to inject the creative department with a bunch off misfits.
A blind pianist, a 100 year old lady, an international rugby player, kooks and ex cons. We will set them the same brief and share the results in the session, examining how diversity of thought can transform a creative idea.
View the live streaming of this Lions Live Session below:
For a full list of the talks and awards we will be streaming from the awards click here
WIN the Content Marketing game For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
