Life insurance firm DeadHappy defends Harold Shipman advert

A life insurance firm has defended using serial killer Harold Shipman in an advert after it was labelled “beyond despicable” by other industry leaders.

DeadHappy used the image to promote its services with the tagline: “Life Insurance. Because you never know who your doctor might be.”

The Leicester-based firm said it wanted to “make people stop and think”.

The Advertising Standards Authority (ASA) watchdog said it was reviewing more than 50 complaints about the ad.

Shipman is estimated to have murdered up to 250 people during his time as a GP in Hyde, Greater Manchester.

Senior insurance advisers across the UK have slammed the advertising campaign.

Kathryn Knowles, founder of Cura Financial Services, tweeted: “Please know that many of us in insurance find this beyond despicable.”

Others called it “shocking” and “absolutely appalling”.

In a statement, the firm’s founder Andy Knott said: “We are called DeadHappy and our strapline is ‘Life insurance to die for’ so we are aware of the provocative and to some the very shocking nature of our brand.

“But being provocative is different to being offensive and it is of course never our intention to offend or upset people. It is our intention to make people stop and think. If however you have been personally distressed by this advert we do sincerely apologise.”

Shipman was found guilty of murdering 15 patients under his care in January 2000, sentenced to life imprisonment with a whole life order. He was found dead in his cell in Wakefield Prison in 2004.

An ASA representative said it had taken “careful note of the serious concerns being raised about this advert and we’re reviewing complaints to determine whether there are grounds for further action”.

This article was source from BBC


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene