(marketingmagazine.com.my) – Leo Burnett Group Malaysia is the creative agency for myFreeview, the first free digital TV broadcasting service in Malaysia. They are tasked with strategic development and delivery of creative communications for this Digital Terrestrial Television (DTT) project.
YohaniYusof, General Manager, Media Prima Berhad said, “Leo Burnett Malaysia has a clear understanding of our role and excels in providing creative marketing communication solutions. These factors plus the agency’s resources and the ability to produce world-class creative and strategic output convinced us that they are the right partner for us. That is why they were the clear winners in our tender exercise. We are excited to see what our collaboration will produce in the years to come.”
Tan KienEng, Group Chief Executive Officer of Leo Burnett Malaysia, added, “We are honoured to have the opportunity to work alongside MCMC with Media Prima and become a part of a new age as our nation takes a step forward in technological advancement with digital TV broadcasting and we will bring forth creative ideas and communication solutions that will help them achieve their goals.”
The DTT (Digital Terrestrial Television) Project is spearheaded by the Ministry of Communications and Multimedia Malaysia (KKMM), monitored by Malaysian Communications and Multimedia Commission (MCMC).
The digital TV project will provide the nation with sharper and higher resolution images as well as access to more TV channels and various interactive services. This initiative will provide the public with the best TV and radio broadcasting services. The education and awareness campaign is managed by Media Prima Berhad under the Broadcasters Alliance.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu