(marketingmagazine.com.my) – Leo Burnett Group Malaysia is the creative agency for myFreeview, the first free digital TV broadcasting service in Malaysia. They are tasked with strategic development and delivery of creative communications for this Digital Terrestrial Television (DTT) project.
YohaniYusof, General Manager, Media Prima Berhad said, “Leo Burnett Malaysia has a clear understanding of our role and excels in providing creative marketing communication solutions. These factors plus the agency’s resources and the ability to produce world-class creative and strategic output convinced us that they are the right partner for us. That is why they were the clear winners in our tender exercise. We are excited to see what our collaboration will produce in the years to come.”
Tan KienEng, Group Chief Executive Officer of Leo Burnett Malaysia, added, “We are honoured to have the opportunity to work alongside MCMC with Media Prima and become a part of a new age as our nation takes a step forward in technological advancement with digital TV broadcasting and we will bring forth creative ideas and communication solutions that will help them achieve their goals.”
The DTT (Digital Terrestrial Television) Project is spearheaded by the Ministry of Communications and Multimedia Malaysia (KKMM), monitored by Malaysian Communications and Multimedia Commission (MCMC).
The digital TV project will provide the nation with sharper and higher resolution images as well as access to more TV channels and various interactive services. This initiative will provide the public with the best TV and radio broadcasting services. The education and awareness campaign is managed by Media Prima Berhad under the Broadcasters Alliance.
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