This phenomenal woman is known as an institution by herself in the world of strategic planning. Genuinely considered a rare breed of communication planners, she’s also a razor sharp business evangelist in disguise.
She is none other than the brains behind Leo Burnett Malaysia’s Head of Strategy for over 14 years – Sutapa Bhattacharya.
Aimed at empowering participants to formulate, analyse and sharpen their brand, Sutapa who is now the General Manager for Strategic Communication and Branding at Tenaga Nasional Berhad; is conducting a Strategic Brand Planning Workshop on November 22nd at the Sime Darby Convention Center.
Sutapa is also most recently the recipient of the CMO Award for Best Marketer in Millennial Marketing.
In an age that might seem cluttered with digital abundance that might seem like noise to those some, Sutapa’s workshop will specifically focus on polishing skills to seek distinctly solutions.
Starting off with an introduction, Sutapa will dive deep into three parts of brand strategy that are: Immersion, Distillation and Strategy Formulation.
The one-day workshop that is HRDF Claimable still has a few spots left for grabs. It will run from 9:00 am to 6:00 pm with a lunch and tea break provided for participants.
Want to know exactly what Sutapa will be walking you through during the workshop? Click here for the full programme: https://bit.ly/2NIZoz2
To register yourself for the Strategic Brand Planning workshop, click here: marketingmagazine.com.my/event/strategic-brand-planning-workshop/
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