Experts' Choice Awards Raya TVC 2021 is accepting submission, here's what it took to win last year - MARKETING Magazine Asia


Experts’ Choice Awards Raya TVC 2021 is accepting submission, here’s what it took to win last year

MARKETING Magazine readers are marketing communications professionals who work in media, advertising, digital, brand marketing and so on. Our readers are behind some of the most memorable advertising and marketing campaigns Malaysians have ever seen.

Over the years we have found that our coverage and polling of the top 10 Best Festive TVCs based on our experts’ choice, have had growing success and traction. Our respondents have grown from a few hundred to over a thousand in recent years. The submission period for Raya TVC 2021 is officially open and we will be accepting entries up until 12 May 2021.

For inspiration sake, we’re looking back at last year’s Raya TVC top 10 winners, in no particular order. We hope this gives you an idea on what it takes to be voted up by an industry expert.

Petronas: Antara Dua Jendela

The film features Uda and Dara, who are actually kampung houses in love. The two characters depict tensions between their owners who are finally reconciled due to their shared loneliness.

Client: Petroliam Nasional Berhad
Agency: ensemble Worldwide
Production House: Reservoir World

Maxis: Suasana Syawal Sempurna #RayaTetapRaya

This is Maxis’ first 8D audio film. While we miss the Raya mood because of COVID-19, this ad brings back memories of past years’ celebrations with family. Listen with headphones.

Client: Maxis
Agency: Publicis Groupe
Production House: Directors Think Tank (DTT)

Safi Malaysia: Alif Satar & Keluarga #RayaSamaSamaSafi

A slice of life in the era of COVID-19, which reverses the Balik Kampong tune in an irreverent way that resonates with all of us during this festive season.

Client: Wipro Unza Malaysia
Agency: ensemble Worldwide
Production House: Mastermind Group

TNB: #SemangatRayaEpikFantastik

This MCO-dictated film has cameo appearances from previous festive films, home videos of families, Muslims
baking their own kuih raya for the first time from online
tutorials, and more.

Client: Tenaga Nasional Berhad
Agency: Reprise Digital Malaysia

Foodpanda: Ceritarasa Ramadan

Rizal is about to have breakfast, when another surprise comes for him and his family. #HomeStories usher in Ramadan greetings from Foodpanda.

Client: Foodpanda Malaysia
Production House: Tangerine Pictures

Saji: Kuah Kacang Ibu

It’s not complete this festive season without ‘kuah kacang and ketupat’. But some homes don’t know how to make the dish. Saji shares the secret of making it.

Client: Delima Oil Products Sdn Bhd
Production House: Tangerine Pictures Sdn. Bhd

Touch ‘n Go: Dikir Sempoi 2.0.2.0

‘Ewau bule, ewau bule, ewau bule, teraju tigo’ ~ Touch ‘n Go eWallet makes curiosity a sure bet than any Touch ’n Go eWallet.

Client: TNG Digital
Agency: Smalltimer

PLUS Malaysia: Tumpang 2.0

Remember the story of Mr. Man and Amir a year ago? This is where we announce the connection to this year’s MCO-themed Raya!

Client: PLUS Malaysia
Agency: Mediacom Malaysia
Production House: Reservoir Production

Malaysia Airlines: Ucapan Raya pelbagai bangsa

We send Raya greetings with all our heart. May this day bring happiness to you and your family. #MalaysiaAirlines

Client: Malaysia Airlines
Agency: Inhouse

Shopee Malaysia: Raya Ini

Even when we are apart, love is always present. The palace may be different, but families will stay together.

Client: Shopee Malaysia

Feeling inspired? Think your Raya TVC 2021 beats them all? Submit now to know for sure.


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