MARKETING Magazine Asia

KLIA TV, official broadcaster for Malaysia Airports Berhad announced a new partnership with Visual Retale a digital out of home company. The partnership places Visual Retale as the exclusive media representative for KLIA TV’s media solutions in supporting media planning & buying agencies, out of home media specialists and their respective clientele.

Sukhwin Sidhu, director KLIATV (left) and Sailendra Kanagasundram, CEO, Visual Retale

With this development, media & marketing agencies can now work closely with the Visual Retale team to help advertise their client’s brands across KLIATV’s 341 screen HDTV digital network. KLIATV’s network currently comprises of 217 screens at KLIA & 124 screens at KLIA2, reaching international and domestic travellers with an average dwell time of 60 minutes.

KLIATV provides the most extensive network giving brands an opportunity to reach high value travellers at multiple touch points throughout various levels within the airports. Brands are able to display their advertisements in 15 or 30 second durations across the network of screens 24 hours a day, seven days a week.

With the rapid growth of KLIA as a leading airport in the region, brands should take advantage of the opportunity to connect with an estimated 70 millions travellers who will move through KLIA/KLIA2 in 2020. Projected tourists receipts are expected to top the RM100 billion ringgit mark next year. Making international travellers a highly sought after segment.

Additional Facts about KLIA & KLIA 2
1. 84.6% of passenger movements are from Asia

2.72.6% of passenger movements are from international travelers
48% of travelers are business travelers

3. Indonesia & China are two of the largest countries in terms of passenger movement through KLIA & KLIA2.

Tan Sri Dato Sri Syed Yusof Tun Syed Nasir, Chairman of Rimbun Hybridtv Broadcast Sdn Bhd, said “We are pleased to enter into this partnership with Visual Retale as the sole representative for KLIATV’s media solutions to their agency partners, given their track record in curating media and optimising value for all stakeholders. We are confident Visual Retale will be able to help advertisers implement their marketing strategies effectively across our extensive airport network.

Visual Retale CEO Sailendra Kanagasundram said, “We are excited to work with KLIATV. This partnership with KLIA TV reflects our desire to collaborate with companies to bring a wide selection of digital out of home solutions to our clients. We believe that this winning proposition will compel brands & their agencies to jump on board.”

“OOH advertising is a highly cost effective medium when taking into account reach, frequency, impact and the proportionate CPM (cost per thousand).”

The partnership will commence December 1st 2019.