Naga DDB and KFC focus on everyday family moments this Raya
It’s a known fact that family members unavoidably fight.
Come Hari Raya however, nothing says ‘Maaf Zahir Dan Batin’ more than the quiet act of a Salam — a message that KFC Malaysia wishes to extend to Malaysians everywhere this Raya season.
Following the debut of ‘Joget Abah’ in 2017, ‘Dendam Adam’, KFC’s newest short film, marks the brand’s second Raya web film to date. Together with creative agency, Naga DDB, KFC wishes to keep the tradition running by focusing on real everyday family moments. And family squabbles, are of course, no exception.
With the Salam being a significant practice on Hari Raya mornings, the agency notes how the act of it has become more of a formality in today’s day and age, especially when done without the actual giving of forgiveness.
“Family riffs are part and parcel of life,” says Naga’s Deputy Executive Creative Director, Paul Lim.
“As a brand that values family relationships, this was a good opportunity for us to remind everyone not to let grudges get in the way of a truly special Hari Raya celebration.”
With food being the most Malaysian way to ease awkwardness in tense situations, the brand uses its signature bucket of chicken as a catalyst for family members to renew ties.
“Forgiveness is, after all, a two-way ritual, which is what this film is about. Because the beauty behind the small gesture is not only in seeking forgiveness, but also in accepting an apology with grace,” adds Paul further.
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