KFC campaign by Ensemble shortlisted for WARC Awards 2018

Ensemble’s KFC campaign in the running for WARC Awards 2018

Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M’s, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards’ Effective Social category – a search for marketing initiatives that link social strategy to business success.
A jury panel of 15 industry experts from both agency and client-side chaired by Elizabeth Windram, Director, Brand and Advertising, JetBlue Airways, has shortlisted campaigns covering a broad range of brands and categories from around the world – Australia, Brazil, Canada, China, Denmark, France, India, Indonesia, Japan, Malaysia, Middle East, Philippines, Singapore, Thailand, Turkey, United Kingdom, United States, VietnamThe shortlisted entries are:
The shortlisted entries are:

1. Crossing The Line · Fleggaard · UncleGrey · Denmark
2. #HUNGEREPLY · Snickers · Mars · BBDO Japan · Japan
3. Finding the Female Gaze in Fart Jokes · Gas-X · GSK · Weber Shandwick NY · the United States
4. Office Souvenirs · JetBlue · MullenLowe US · United States
5. Little Tickets · JetBlue · MullenLowe US · MullenLowe Group · United States
6. #InMyFamilyWeSay · Hépar · Nestlé Waters · Marcel · France
7. Condom or Denim? · Durex Jeans · Reckitt Benckiser · Havas Worldwide India · India
8. Time With Mum · Road Safety Commission · 303 MullenLowe · Australia
9. Nudging people out of compassion fatigue and into action · UNICEF · Bohemia Group · Australia
10. Full-heart support during Gaokao · McDonald’s · BBDO China · China
11. Ole Ole Hour! · KFC · QSR Stores Sdn Bhd · Ensemble Worldwide, UM Malaysia · Malaysia
12. Like my addiction · Addict’Aide · BETC · France
13. Justice Bao and The Missing Travel Insurance · Singapore Tourism Board · TBWA\Singapore · Singapore
14. Play Everything · PlayStation · Sony Interactive Entertainment Singapore · TBWA\Singapore · Indonesia, Malaysia, Philippines, Singapore, Thailand
15. Positive · Pampers · Procter & Gamble · Leo Burnett Vietnam, Saatchi & Saatchi Vietnam, MSL Group Vietnam · Vietnam
16. It’s not cricket, it’s the ashes · BT Sport · BT · AMVBBDO · United Kingdom
17. GeoStories: How Instagram turned millennials onto geology · Geological Survey of Canada History Committee · McMillan · Canada
18. For the sake of M&M’s, do not watch Game of Thrones! · M&M’s · Mars · ALMAP BBDO · Brazil
19. Not another Tide ad. But probably, the dullest content in history for the least active kids in history · OMO · Unilever · FP7/DXB · Middle East
20. Futbot · Beko · Arçelik · FP7/McCann Istanbul · Turkey

To see the shortlisted case studies in the Effective Social Strategy category, please view here

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