KFC campaign by Ensemble shortlisted for WARC Awards 2018

Ensemble’s KFC campaign in the running for WARC Awards 2018

Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M’s, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards’ Effective Social category – a search for marketing initiatives that link social strategy to business success.
A jury panel of 15 industry experts from both agency and client-side chaired by Elizabeth Windram, Director, Brand and Advertising, JetBlue Airways, has shortlisted campaigns covering a broad range of brands and categories from around the world – Australia, Brazil, Canada, China, Denmark, France, India, Indonesia, Japan, Malaysia, Middle East, Philippines, Singapore, Thailand, Turkey, United Kingdom, United States, VietnamThe shortlisted entries are:
The shortlisted entries are:

1. Crossing The Line · Fleggaard · UncleGrey · Denmark
2. #HUNGEREPLY · Snickers · Mars · BBDO Japan · Japan
3. Finding the Female Gaze in Fart Jokes · Gas-X · GSK · Weber Shandwick NY · the United States
4. Office Souvenirs · JetBlue · MullenLowe US · United States
5. Little Tickets · JetBlue · MullenLowe US · MullenLowe Group · United States
6. #InMyFamilyWeSay · Hépar · Nestlé Waters · Marcel · France
7. Condom or Denim? · Durex Jeans · Reckitt Benckiser · Havas Worldwide India · India
8. Time With Mum · Road Safety Commission · 303 MullenLowe · Australia
9. Nudging people out of compassion fatigue and into action · UNICEF · Bohemia Group · Australia
10. Full-heart support during Gaokao · McDonald’s · BBDO China · China
11. Ole Ole Hour! · KFC · QSR Stores Sdn Bhd · Ensemble Worldwide, UM Malaysia · Malaysia
12. Like my addiction · Addict’Aide · BETC · France
13. Justice Bao and The Missing Travel Insurance · Singapore Tourism Board · TBWA\Singapore · Singapore
14. Play Everything · PlayStation · Sony Interactive Entertainment Singapore · TBWA\Singapore · Indonesia, Malaysia, Philippines, Singapore, Thailand
15. Positive · Pampers · Procter & Gamble · Leo Burnett Vietnam, Saatchi & Saatchi Vietnam, MSL Group Vietnam · Vietnam
16. It’s not cricket, it’s the ashes · BT Sport · BT · AMVBBDO · United Kingdom
17. GeoStories: How Instagram turned millennials onto geology · Geological Survey of Canada History Committee · McMillan · Canada
18. For the sake of M&M’s, do not watch Game of Thrones! · M&M’s · Mars · ALMAP BBDO · Brazil
19. Not another Tide ad. But probably, the dullest content in history for the least active kids in history · OMO · Unilever · FP7/DXB · Middle East
20. Futbot · Beko · Arçelik · FP7/McCann Istanbul · Turkey

To see the shortlisted case studies in the Effective Social Strategy category, please view here

TIME TO ENTER APPIES

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2024 to May 2025

SUBMIT YOUR ENTRY

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