KFC campaign by Ensemble shortlisted for WARC Awards 2018

April 24, 2018

Ensemble’s KFC campaign in the running for WARC Awards 2018

Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M’s, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards’ Effective Social category – a search for marketing initiatives that link social strategy to business success.
A jury panel of 15 industry experts from both agency and client-side chaired by Elizabeth Windram, Director, Brand and Advertising, JetBlue Airways, has shortlisted campaigns covering a broad range of brands and categories from around the world – Australia, Brazil, Canada, China, Denmark, France, India, Indonesia, Japan, Malaysia, Middle East, Philippines, Singapore, Thailand, Turkey, United Kingdom, United States, VietnamThe shortlisted entries are:
The shortlisted entries are:

  1. Crossing The Line · Fleggaard · UncleGrey · Denmark
  2. #HUNGEREPLY · Snickers · Mars · BBDO Japan · Japan
  3. Finding the Female Gaze in Fart Jokes · Gas-X · GSK · Weber Shandwick NY · the United States
  4. Office Souvenirs · JetBlue · MullenLowe US · United States
  5. Little Tickets · JetBlue · MullenLowe US · MullenLowe Group · United States
  6. #InMyFamilyWeSay · Hépar · Nestlé Waters · Marcel · France
  7. Condom or Denim? · Durex Jeans · Reckitt Benckiser · Havas Worldwide India · India
  8. Time With Mum · Road Safety Commission · 303 MullenLowe · Australia
  9. Nudging people out of compassion fatigue and into action · UNICEF · Bohemia Group · Australia
  10. Full-heart support during Gaokao · McDonald’s · BBDO China · China
  11. Ole Ole Hour! · KFC · QSR Stores Sdn Bhd · Ensemble Worldwide, UM Malaysia · Malaysia
  12. Like my addiction · Addict’Aide · BETC · France
  13. Justice Bao and The Missing Travel Insurance · Singapore Tourism Board · TBWA\Singapore · Singapore
  14. Play Everything · PlayStation · Sony Interactive Entertainment Singapore · TBWA\Singapore · Indonesia, Malaysia, Philippines, Singapore, Thailand
  15. Positive · Pampers · Procter & Gamble · Leo Burnett Vietnam, Saatchi & Saatchi Vietnam, MSL Group Vietnam · Vietnam
  16. It’s not cricket, it’s the ashes · BT Sport · BT · AMVBBDO · United Kingdom
  17. GeoStories: How Instagram turned millennials onto geology · Geological Survey of Canada History Committee · McMillan · Canada
  18. For the sake of M&M’s, do not watch Game of Thrones! · M&M’s · Mars · ALMAP BBDO · Brazil
  19. Not another Tide ad. But probably, the dullest content in history for the least active kids in history · OMO · Unilever · FP7/DXB · Middle East
  20. Futbot · Beko · Arçelik · FP7/McCann Istanbul · Turkey

To see the shortlisted case studies in the Effective Social Strategy category, please view here


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:

Click here to submit an entry:

Click here to download entry kit pdf:

Entry Fee:
RM 1000 + 6% SST per campaign

Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email ruby@adoimagazine.com and amira@adoimagazine.com