Jalan-jalan with Toyota this Raya

Toyota takes a drive this Hari Raya

Japanese car manufacturer Toyota is encouraging Malaysian families to take a ‘jalan-jalan’ – a drive without a destination this Hari Raya
The campaign is called ‘Jalan Cerita’, or storyline and was created by The Clan.

The commercial begins with the main protagonist Afiq reminiscing about how his father would always insist on going for a drive. At one point Afiq becomes irritated with his father and exclaims that he’s bored with just driving around the neighbourhood and never going anywhere. Years later, when Afiq is married with a child. One day, after he reaches home late from work, his own daughter asks him to take her on a ‘jalan-jalan’ to which he says he’s tired.
His wife, Sarah, then explains that their daughter doesn’t really want to just go for a ride but instead want to spend time with him. This triggers his memory of his dad and make him realise that the time he spent with his father is the most precious thing.
The film ends with the line which explains the premise: ‘It doesn’t matter where your life journey takes you, but who you’re with’.
Before releasing the film, the brand began sharing teasers on Instagram Stories, plus tips in preparation for Raya, with the goal being to lead consumers to the campaign microsite and a test-drive form.

dtc logo
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene