Toyota takes a drive this Hari Raya
Japanese car manufacturer Toyota is encouraging Malaysian families to take a ‘jalan-jalan’ – a drive without a destination this Hari Raya
The campaign is called ‘Jalan Cerita’, or storyline and was created by The Clan.
The commercial begins with the main protagonist Afiq reminiscing about how his father would always insist on going for a drive. At one point Afiq becomes irritated with his father and exclaims that he’s bored with just driving around the neighbourhood and never going anywhere. Years later, when Afiq is married with a child. One day, after he reaches home late from work, his own daughter asks him to take her on a ‘jalan-jalan’ to which he says he’s tired.
His wife, Sarah, then explains that their daughter doesn’t really want to just go for a ride but instead want to spend time with him. This triggers his memory of his dad and make him realise that the time he spent with his father is the most precious thing.
The film ends with the line which explains the premise: ‘It doesn’t matter where your life journey takes you, but who you’re with’.
Before releasing the film, the brand began sharing teasers on Instagram Stories, plus tips in preparation for Raya, with the goal being to lead consumers to the campaign microsite and a test-drive form.
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
MARKETING Magazine is not responsible for the content of external sites.