IPG Mediabrands, the global media arm of Interpublic Group, has today announced its appointment as the Digital AOR for leading insurance provider, AIA Bhd.
The agency won the account following a competitive pitch amongst key media and digital agencies in the market.
With the account led by Reprise, IPG Mediabrands’ Digital Performance arm, the scope of work entails devising and executing comprehensive digital performance strategies across the AIA’s suite of products.
Commenting on their decision to partner with IPG Mediabrands, Eric Chang, Chief Marketing Officer of AIA shared,“IPG Mediabrands put forward a bold proposal that demonstrated their expertise, as well as a deep understanding of our business challenges and opportunities. We look forward to working closely with the IPG Mediabrands team and tapping on their expertise to further advance our efforts in reaching and engaging with Malaysian consumers in the digital space.”
Excited about the new partnership Abhishek Bhattacharjee, Chief Digital Officer of IPG Mediabrands Malaysia shared,
“We firmly believe that our business-outcome approach, coupled with data intelligence and strategic workflow automation will allow us to create a robust growth engine for AIA, helping the company to fortify its position as a leading insurer in Malaysia. We look forward to collaborating with AIA on the great work they do to help Malaysians live a longer, healthier and better life.”
The agency appointment is effective 1st July 2017.
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