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IPG Mediabrands, the global media arm of Interpublic Group, has today announced its appointment as the Digital AOR for leading insurance provider, AIA Bhd.
The agency won the account following a competitive pitch amongst key media and digital agencies in the market.
With the account led by Reprise, IPG Mediabrands’ Digital Performance arm, the scope of work entails devising and executing comprehensive digital performance strategies across the AIA’s suite of products.
Commenting on their decision to partner with IPG Mediabrands, Eric Chang, Chief Marketing Officer of AIA shared,“IPG Mediabrands put forward a bold proposal that demonstrated their expertise, as well as a deep understanding of our business challenges and opportunities. We look forward to working closely with the IPG Mediabrands team and tapping on their expertise to further advance our efforts in reaching and engaging with Malaysian consumers in the digital space.”
Excited about the new partnership Abhishek Bhattacharjee, Chief Digital Officer of IPG Mediabrands Malaysia shared,
“We firmly believe that our business-outcome approach, coupled with data intelligence and strategic workflow automation will allow us to create a robust growth engine for AIA, helping the company to fortify its position as a leading insurer in Malaysia. We look forward to collaborating with AIA on the great work they do to help Malaysians live a longer, healthier and better life.”
The agency appointment is effective 1st July 2017.
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2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.
Date: 6 & 7 July, 2017
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 0377262588, [email protected], or http://www.appies.com.my/files/Appies17_Conference-RegFORM.pdf
Event PDF: http://www.appies.com.my/files/Appies17_Conference.pdf
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
