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IPG’s Reprise named digital AOR for AIA Malaysia
03 Jul
IPG Mediabrands, the global media arm of Interpublic Group, has today announced its appointment as the Digital AOR for leading insurance provider, AIA Bhd.
The agency won the account following a competitive pitch amongst key media and digital agencies in the market.
With the account led by Reprise, IPG Mediabrands’ Digital Performance arm, the scope of work entails devising and executing comprehensive digital performance strategies across the AIA’s suite of products.
Commenting on their decision to partner with IPG Mediabrands, Eric Chang, Chief Marketing Officer of AIA shared,“IPG Mediabrands put forward a bold proposal that demonstrated their expertise, as well as a deep understanding of our business challenges and opportunities. We look forward to working closely with the IPG Mediabrands team and tapping on their expertise to further advance our efforts in reaching and engaging with Malaysian consumers in the digital space.”
Excited about the new partnership Abhishek Bhattacharjee, Chief Digital Officer of IPG Mediabrands Malaysia shared, “We firmly believe that our business-outcome approach, coupled with data intelligence and strategic workflow automation will allow us to create a robust growth engine for AIA, helping the company to fortify its position as a leading insurer in Malaysia. We look forward to collaborating with AIA on the great work they do to help Malaysians live a longer, healthier and better life.”
The agency appointment is effective 1st July 2017.
31 SENIOR MARKETERS. 54 MARKETING CASE STUDIES. 2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.
Date: 6 & 7 July, 2017
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
