Posted on by Nathalie Tay
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Carlsberg Malaysia Celebrates Unwavering Consumer Trust with Dual Win at Putra Brand Awards 2024!
23 Jan
Carlsberg Malaysia is proudly raising a toast to its incredible consumers, whose trust and loyalty have led the company to an outstanding double victory at the esteemed Putra Brand Awards 2024. These accolades highlight the brewer’s unwavering commitment to providing only the finest brews to Malaysians while setting new standards in quality and innovation.
For the 15th edition of the Putra Brand Awards, Carlsberg, the renowned flagship brand of one of the world’s largest brewers, has been honoured with the prestigious Platinum award. This remarkable achievement showcases Carlsberg’s unwavering commitment to brewing excellence, resulting in beverages that not only meet but exceed expectations in quality, consistency, and enjoyment.
Guided by its #BestWithCarlsberg promise, the company strives to ensure every beer-drinking moment is exceptional, bringing people together and elevating all aspects of drinking occasions with probably the best-tasting beer in the world, inspiring continuous connections and celebrations.
Somersby, Malaysia’s best-selling cider, best known for its creative innovation, has also earned a coveted Silver award. This accolade highlights Somersby’s flair, starting off the year with the launch of the CNY limited edition Somersby Mandarin Orange 0.0 to wel-Kam prosperity and then debuting its bold, vibrant Pineapple & Lime flavour in mid-2024.
These lively tropical concoctions perfectly capture the flavours Malaysians love and highlight the unforgettable beverage offerings rooted in the timeless appeal of its iconic Somersby Apple Cider, which remains a core favourite among consumers while catering to a wide array of palates, making every moment refreshing.
(From Left) Polly Liao, Brand Manager; Sridaar Kanaiya, Assistant Brand Manager; Benedict Yong, Marketing Manager; Olga Pulyaeva, Marketing Director
Additionally, both Connor’s Stout Porter and 1664 were honoured with prestigious Gold awards at the Putra Aria Brand Awards. These accolades highlight their excellence, significant impact on the industry,
and ability to create memorable experiences for consumers.
Known for its creamy smooth texture, unique blend of four malts that delivers rich flavors and unique coffee notes. Connor’s Stout Porter, an easy-to-drink stout continues to win hearts with its promise of “Taste the Good Times,” complemented by its unique shake and pour ritual that enhances the drinking experience, making it the ideal choice to accompany Malaysia’s dynamic lifestyle culture.
As the No.1 French Beer, 1664 continues to captivate Malaysian taste buds with its premium offerings, including the recently introduced 1664 BRUT. This crisp, golden premium lager transcends the ordinary with its crisp, refreshing and easy-drinking profile, perfectly showcasing the brand’s commitment to delivering the “EXTRAordinary” to consumers.
“These awards belong to our consumers. Their trust fuels our passion to craft the best beverages and drive innovation that exceeds expectations,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “Carlsberg’s 15-year legacy at the Putra Brand Awards is a proud testament to the enduring bond we share with Malaysians, while Somersby’s win reinforces our pledge to bring joy and excitement to every sip. The gold wins for Connor’s and 1664 further highlight our unwavering commitment to quality and innovation because at Carlsberg Malaysia, quality is not just a standard; it’s our promise to our consumers.”
The Putra Brand Awards, known as the “People’s Choice Awards,” reflect true consumer trust and loyalty, as winners are determined solely by votes from the Malaysian public. These accolades affirm Carlsberg Malaysia’s status as a trusted name in delivering world-class beverages.
As Carlsberg Malaysia continues its inspiring journey, it remains steadfast in its commitment to brewing excellence. With quality and innovation at its core, the brewer strives to create memorable experiences that bring people together to celebrate life’s best moments.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
