Here are your panelists for the 14th Malaysian Media Conference

The Malaysian Media Conference 2020 brings you The Great Comeback, happening this 25 September at the Sime Darby Convention Centre.

Did you catch the full line-up of our conference’s speakers? Aside from 10 spectacular speaker sessions, MMC 2020 will also feature two unfiltered panel sessions tackling different elements of the local and international media and advertising landscape.

PANEL 1:

REMOVING THE STUMBLING BLOCKS

This riveting discussion brings representatives from three sectors – media owners, marketers and agencies, whose intricate industry linkages to each other form an ecosystem of its own.

The goal for this panel is to trigger an open discourse on the “knots” faced by three symbiotic industries and the potential synergies that could be activated by addressing these challenges. While COVID-19 has exposed our flaws and vulnerabilities as an industry, it has created the opportunity for us to have more raw and uncensored discussions on what’s wrong and how to fix it. It’s time for our industry to have that conversation, led by a panel of experts in their own field.

Dheeraj Raina
Managing Director,
Mindshare

Nicholas Sagau
Chief Product Officer,
REV Media Group

Santharuban T. Sundaram
CEO,
Atlas Vending

Sheila Shanmugam
Managing Director,
m/SIX

**Moderator:**
Sailesh Wadhwa
Chief Strategist,
Edelman Malaysia

PANEL 2:

CONTENT FASHIONING FOR THE NEXT DECADE

This session features a short presentation by each panelist on their respective areas of content expertise before they come together for a discussion on the different strategies brands and agencies can use when fashioning their content. If content is king and social is the future, this panel will discuss what it takes to create original, evergreen content that not only occupies Malaysia’s social feeds but makes viewers crave for more.