Malaysian Media Conference 2020

Welcome to MMC 2020

There has never been a year as important as 2020 for stakeholders in our industry to come together and assist each other to bounce back from the unparalleled challenges we’ve been smacked in the face with. By hosting a grand gathering we’ve all been deprived of, the Malaysian Media Conference 2020 is officially initiating The Great Comeback.

COVID-19 has exposed our flaws and vulnerabilities. But as we enter a unique window of opportunity to shape the recovery of our industries, MMC 2020 will offer insights from experts to help inspire the media and marketing industries to determine the future state of Malaysia’s communication landscape.

Drawing from the vision and vast expertise of each stakeholder, MMC 2020, in its 14th year, is designed to provide an unparalleled platform for creating, shaping and delivering collaborative solutions for the upcoming decade.

About MMC

The Malaysian Media Conference is a proven landmark event for all media and marketing professionals to get everyone on the same page one day in the year. Over the years, we have tackled various timely topics and issues, ranging from media and marketing challenges and online, digital, mobile to discussing issues like media consolidation, best practices and industry debates featuring leading icons from the local, regional and global markets.

Why a Boomerang?

When we conceptualised the idea that led us to this year’s conference theme, The Great Comeback; we realised that our industry needs a unique weapon to achieve a remarkable recovery.

A boomerang is a rare example of a non-ballistic weapon. When used correctly, boomerangs fly roughly parallel to the ground and as long as they maintain sufficient speed and rotation, they can resist the force of gravity.

Similarly, the goal of MMC 2020 is to inspire Malaysia’s media landscape to follow the trends on the ground while remaining one step ahead and to be flexible as they keep moving forward leading towards The Great Comeback.

What you’ll be getting

MARKETERS

  • Obtain new ideas and feedback from others who may have already mastered the marketing problem you’re facing
  • Real-life examples from marketers who are honest about what worked, what didn’t and why
  • Meet people who offer services that will take your brand to the next level

  • The chance to be part of Malaysia’s only conference designed to create a collaborative solution and be contribute to The Great Comeback
MEDIA OWNERS

  • An insight into the minds of marketers and agency owners, giving you a list of their needs and wants
  • The opportunity to show your stakeholders the value of your platform and services when it comes to producing results
  • A chance to put a face to the recipients of your cold-emails and create a continuing connection

  • The chance to be part of Malaysia’s only conference designed to create a collaborative solution and be contribute to The Great Comeback
CREATIVES/AGENCIES

  • An opportunity to introduce your agency and its work, giving you the leverage emails and online portfolios can’t
  • The avenue to ask questions to understand your stakeholders’ needs and answer questions that show them you have what they didn’t know they needed
  • Networking opportunities with marketers who need your expertise and make connections with media owners

  • The chance to be part of Malaysia’s only conference designed to create a collaborative solution and be contribute to The Great Comeback

Who should attend

Every creative, media and marketing professional who is determined to navigate the complex media landscape. Any leader or future leader looking for an avenue to be inspired by other players in their industry, learn from their thought process and connect with peers of the same wavelength. Beyond that, and perhaps most importantly, it is an avenue for exposure while being challenged by other perspectives.

You should attend MMC 2020 if you want to walk-out at the end of this one-day gathering with more ideas and tools for execution than you had before; to bring back to your team and clients.

This applies to heads of marketing companies, agencies, media specialists and owners plus new players who want to get a head start in the game. MNCs and GLCS, SMEs and SMIs will also benefit from this one-day programme in terms of content and networking with high profile industry practitioners.

Speakers & Panelists

Here are some of our speakers & panelists

Aziemah Azman

Aziemah Azman

Manager of IP-Animation,
Primeworks Studios

Chris Greenough

Chris Greenough

Chief Marketing Officer,
Everise

Christopher Wee

Christopher Wee

Chief Strategy Officer,
Omnia

Dashika Gnaneswaran

Dashika Gnaneswaran

Head of Communications,
Microsoft

Dheeraj Raina

Dheeraj Raina

Managing Director,
Mindshare

Eugene Lee

Eugene Lee

Regional Director of Marketing,
McDonald’s Malaysia

Ganesh Kumar Bangah

Ganesh Kumar Bangah

Founder and Executive Chairman,
Commerce.Asia

Haniff Hamzah

Haniff Hamzah

Content Producer,
YOLO Malaysia

Jahabar Sadiq

Jahabar Sadiq

Chief Executive Officer,
The Malaysian Insight

Jaz Lee

Jaz Lee

Creative Director,
Ogilvy

Jazz Tan

Jazz Tan

Chief Executive Officer,
YouthsToday

Karen Chan

Karen Chan

Chief Executive Officer,
AirAsia.com

Lee Choong Kay

Lee Choong Kay

Head of Sports,
Astro

Meera Sivasothy

Meera Sivasothy

General Manager,
BFM

Nicholas Sagau

Nicholas Sagau

Chief Product Officer,
REV Media Group

Preathvee Asohan

Preathvee Asohan

Twitter Client Partner & Brand Strategist,
Httpool Malaysia

Raymond Siva

Raymond Siva

Chief Marketing Officer,
Malaysia Digital Economy Corporation (MDEC)

Rengeeta Rendava

Rengeeta Rendava

Managing Director,
Mad Hat Asia

Sailesh Wadhwa

Sailesh Wadhwa

Chief Strategist,
Edelman Malaysia

Santharuban T. Sundaram

Santharuban T. Sundaram

Chief Executive Officer,
Atlas Vending

Sheila Shanmugam

Sheila Shanmugam

Managing Director,
m/SIX

Programme

Here's what your day will look like at MMC 2020

Registration & Welcome Tea/Coffee
Harmandar Singh
Introduction

Harmandar Singh Organising Chairman, MMC

Jahabar Sadiq
Opening Keynote Address

Malaysian Media Landscape: What has changed, what has not and what won’t change!

Jahabar Sadiq Chief Executive Officer, The Malaysian Insight

Eugene Lee

If you don’t get it, don’t get into it

Eugene Lee Regional Director of Marketing, McDonald’s Malaysia

Coffee/Tea Networking Break
Unfiltered panel hour

Removing the stumbling blocks

‘Removing the Stumbling Blocks,’ features key representatives from three sectors - media owners, marketers and agencies, whose intricate industry linkages to each other form an ecosystem of its own.
The goal for this panel is to trigger an open discourse on the “knots” faced by three symbiotic industries and the potential synergies that could be activated by addressing these challenges. While COVID-19 has exposed our flaws and vulnerabilities as an industry, it has created the opportunity for us to have more raw and uncensored discussions on what’s wrong and how to fix it. It’s time for our industry to have that conversation, led by a panel of experts in their own field.

Panelists:

Meera Sivasothy General Manager, BFM

Sheila Shanmugam Managing Director, m/SIX

Dheeraj Raina Managing Director, Mindshare

Santharuban T. Sundaram Chief Executive Officer, Atlas Vending

Nicholas Sagau Chief Product Officer, REV Media Group

Moderator:

Sailesh Wadhwa Chief Strategist, Edelman Malaysia

Ganesh Kumar Bangah

Growth trends: How live commerce is transforming influencer marketing

Ganesh Kumar Bangah Founder and Executive Chairman, Commerce.Asia

Dashika Gnaneswaran

Technology Enabling Accessibility and Inclusivity: Catalyst to Rebuilding Economies

Dashika Gnaneswaran Head of Communications, Microsoft

Chris Greenough

Treat your marketing like a sports team

Chris Greenough Chief Marketing Officer, Everise

Lunch & Networking
Jazz Tan

A generation of future buyers: Who are they really?

Jazz Tan Chief Executive Officer, YouthsToday

Power Hour (presentations & panel discussion)

Content Fashioning for the next decade

Titled ‘Content Fashioning for the Next Decade,’ this panel sharing session will feature a short presentation from each panelist before they come together for a panel discussion on the different strategies brands and agencies can use when fashioning their content for the next decade. If content is king and social is the future, this panel will discuss what it takes to create original, evergreen content that not only occupies Malaysia’s social feeds but makes viewers crave for more.


Haniff Hamzah Content Producer, YOLO Malaysia

Aziemah Azman Manager of IP-Animation, Primework Studios

Jaz Lee Creative Director, Ogilvy

Preathvee Asohan Twitter Client Partner & Brand Strategist, Httpool Malaysia

Rengeeta Rendava Managing Director, Mad Hat Asia

Raymond Siva

Punching Through BAU

Raymond Siva Chief Marketing Officer, MDEC

Coffee/Tea networking break
Lee Choong Kay

A conversation in-game with Lee Choong Kay, Head of Sports, Astro

Moderator: Vasuki Rao MARKETING Magazine

Christopher Wee

How I Used Content Algorithm to Lose 10kgs

Christopher Wee Chief Strategy Officer, Omnia

Karen Chan

Guest speaker: Karen Chan Chief Executive Officer, AirAsia.com

Emcee summary & close

Sponsors

Partners

Contact

Sledgehammer Communications (M) Sdn Bhd

Sime Darby Convention Centre

1A, Jalan Bukit Kiara 1, Bukit Kiara,
60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur