Havas Group announces the launch of a game-changing programmatic solution that gives clients complete visibility and control over their campaigns: Client Trading Solution (CTS).
CTS is a client facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place.
Dominique Delport, Global Managing Director, Havas Group states, “When you consider that 75% of Marketers say that they are concerned by the level of transparency in programmatic*, Client Trading Solution is a significant breakthrough. For the first time, we have an offer that gives clients full visibility and control.
“This innovative, platform gives brands full visibility on costs, investments, outcomes and ROI, across trading desks, DSPs, inventory, providers, marketplaces. Any advertiser using it can see exactly what’s behind all programmatic solutions, with complete transparency allowing us to work hand-in- hand with our clients to build the best strategies for their business.”
CTS acts as a control tower, offering clients complete visibility across trading desks, DSPs and providers. The platform delivers visibility of digital workflow at every stage of the campaign – programmatic media planning, partner negotiation, ad serving, campaign setup, monitoring, optimisation and reporting – within a fully independent, technology agnostic ecosystem that is open to all partners. The product was developed by award-winning data scientists, MFG labs.
Havas Group is a pioneer of meta programmatic solutions. Together with MFG Labs, Havas Group launched the industry’s very first Meta-DSP in 2014 and the Media Quality Barometer in 2015.
CTS is already being used by traders to manage campaigns for clients via one central, shared platform.
“CTS provides us with the control and transparency that we need in the programmatic environment. It is very useful having the visibility in real-time on the strategies and the optimisation process implemented in each campaign,” said Cesar Alonso, Head of Digital, Telefonica Spain.
“Google is proud to be part of this initiative. With the integration of DBM into Havas’ Client Trading Solution, it is now much easier for us to collaborate with both agencies and clients. This innovative solution delivers a more efficient and transparent way for the industry to focus on results.” James van Thiel Director, Strategic Partnerships EMEA, Doubleclick by Google shared.
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