Hando’s B2B workshop was a great success!

Mr. Hando Sinisalu, our resident B2B expert from Estonia, was here to share his pearls of wisdom on best practices that marketers need to embrace in the digital marketplace in this day and age.

The B2B Digital Marketing Conference 2019 was all about ensuring the participants understanding the relevance of customer-centric B2B sales and marketing.

Hando Sinisalu was joined by two of our esteemed panelists, Amit Sutha, Managing Director of Ensemble Worldwide and Universal McCann and Pamela Chia, Head of Brand & Marketing Communications at Maxis.

Its imperative for one to step into their customer’s shoes. In the digital age, B2B buyers research, navigate and most importantly make purchasing decisions online.

Amit Sutha, Managing Director of Ensemble Worldwide and Universal McCann (seated on the left), Hando Sinisalu (seated in the centre) and Pamela Chia, Head of Brand & Marketing Communications at Maxis (seated on the right)

B2B companies need to move out of their own personal silos and understand their customer’s needs. It was in this vein that Hando went on analyzing the digital presence of top brands and offer inspirational ideas that can be replicated for the local marketplace.

The conference consisted of analyzing the B2B landscape, customer journeys, creating captivating content and of course showcasing award-winning B2B marketing initiatives from globally benchmarked powerhouses.

Some of the brands that were featured in the case studies during the conference.
Our esteemed B2B expert, Hando Sinisalu.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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