Cadreon M’sia appoints Micaela Soyza as campaign director

Cadreon, the Ad Tech unit of IPG Mediabrands, has appointed Micaela Soyza as Campaign Director for Cadreon Malaysia.

In this role, Micaela will focus efforts across all IPG Mediabrands client pods, infusing media strategy with the latest and best programmatic approaches and technologies, translating brand campaigns into measurable digital KPIs, and supporting flawless execution through smooth technical implementation and QA processes.

She will also be responsible for ensuring goals are achieved via aggressive optimisation, and for clearly communicating Cadreon results via custom reporting live dashboards and skilled presentations.

General Manager of Cadreon Malaysia, Kenneth Wong said, “Over the last few years, we have seen the programmatic offering mature rapidly in Asian markets, with new adtech constantly advancing.

“The timely addition of Micaela to the Cadreon team allows for the very latest in programmatic advances and AI to be brought forward to IPG Mediabrands client and agency partners to demonstrate the best in industry practices.

“She will work closely with the team to drive for higher levels of efficiencies, insights and ROI with the backing of Cadreon’s deep experience in the APAC region.”

Micaela was previously Country Manager for Ydigital Asia in Malaysia. A seasoned professional in the media industry, she comes with experience incorporating both online and offline media across an array of clients such as Maybank, Air Asia, MINI, OCBC and Mattel.

This appointment further strengthens the Cadreon team under General Manager Kenneth Wong, which has tripled in size over the past year, and recently won Best Ad Ops Team at The Wires APAC 2019 awards.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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