Suntory Beverage & Food, a leading global beverage company, has appointed Dentsu agencies in Malaysia, Singapore and Hong Kong as creative agency on record.
Led by Dentsu One in Malaysia, the three-market pitch was a collaborative effort that involved Dentsu X Singapore and Dentsu Hong Kong.
With the new mandate, the Dentsu agencies are tasked to develop end-to-end creative solutions for two popular and well-loved brands in Suntory’s portfolio, namely Ribena and Lucozade, in addition to developing campaigns for future Suntory brands.
“The beverage industry is saturated with countless brands and consumers today are spoilt with choices, so marketing in this fast-moving, crowded environment is challenging indeed.
“Within this context, we value partnership with an agency partner that understands how to use communications strategically and creatively to break through the clutter, ultimately contributing to a positive impact on our business, as well as helping us achieve our group’s vision of becoming a world-leading, next-generation global beverage company.
“We’re pleased to be collaborating with the Dentsu group moving forward, as we believe our values and drive to win are aligned,” said Rodney Tan, Marketing Director of Suntory Beverage & Food Malaysia, Singapore and Hong Kong.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu