Guess who? Dentsu wins Ribena account

5 months ago

Suntory Beverage & Food, a leading global beverage company, has appointed Dentsu agencies in Malaysia, Singapore and Hong Kong as creative agency on record.

Led by Dentsu One in Malaysia, the three-market pitch was a collaborative effort that involved Dentsu X Singapore and Dentsu Hong Kong.

With the new mandate, the Dentsu agencies are tasked to develop end-to-end creative solutions for two popular and well-loved brands in Suntory’s portfolio, namely Ribena and Lucozade, in addition to developing campaigns for future Suntory brands.

“The beverage industry is saturated with countless brands and consumers today are spoilt with choices, so marketing in this fast-moving, crowded environment is challenging indeed.

“Within this context, we value partnership with an agency partner that understands how to use communications strategically and creatively to break through the clutter, ultimately contributing to a positive impact on our business, as well as helping us achieve our group’s vision of becoming a world-leading, next-generation global beverage company.

“We’re pleased to be collaborating with the Dentsu group moving forward, as we believe our values and drive to win are aligned,” said Rodney Tan, Marketing Director of Suntory Beverage & Food Malaysia, Singapore and Hong Kong.

ADVERTISEMENT

Malaysian CMO Conference & Awards 2019


CMO2019

Marketing is at an interesting intersection now. With major crosswinds in the global trade environment, every brand is affected by more uncertainty than ever before. We explore how brands are winning with big data and marketing automation. We study what brand resilience is all about. We question what works and what doesn't.
In a world of 'fake everything', the quest and need for authenticity have never been more challenging. Journey with our speakers and learn from our inspiring panel discussions as you centralize your focus on innovative pathways to marketing success.

Top Speakers & Panelists:


  • VJ Anand, Senior VP of Creative & Executive Creative Director, Gojek
  • George Ang, Owner A&W Malaysia and Director & CEO, Inter Mark Resources
  • Fernie Jasmine Abdul Ghani, Head of Group Marketing & Brand, Axiata
  • Siti Suhaila Abdu Hamid, Category Head of Foods, Unilever Malaysia
  • Lim Imun, General Manager – Marketing, Munchworld …. and more!

DATE:
15th November 2019

TIME:
8.30 am - 5.30 pm (Conference)
6.00 pm - 10.30 pm (Awards Night)

VENUE:
The Grand Ballroom, Sime Darby Convention Centre, KL.

More information: Conference Page

Purchase your tickets here Purchase Here